Robert Orfino - One of the Best Real Estate Investors on the Planet

07/30/19 • 67 min

Robert Orfino, real estate investor and expert, joins Casey Eberhart on the "Expand the Business" podcast for an incredible interview about the present state of real estate, real estate investing, and even house flipping.

Robert is a master at leveraging traditional media and social media to expand his brand and marketing message online.

Born and raised in New Jersey, Robert spent countless summers on the Jersey Shore. When not vacationing, Robert worked with his father doing construction. Robert later attended Kean and Rutgers University, and set out to find a “good job.” Aside from his knack for creating things, he has a life-long relationship with education and is constantly seeking self-improvement. He also readily admits he is a die-hard NY Giants fan and a long-suffering Mets fan. At the age of 42, Robert had been working for someone else’s fortune for 20 years and began to understand the importance of wealth and how to create it. In 2007, Robert caught the entrepreneurial bug and left his job to start his own green consulting firm. Within the first year of business, the firm was directly impacted by the financial crisis in 2008. However, Robert persevered through the major financial setbacks that followed and began working as a So-Cal contractor rehabbing Freddie and Fannie Homes. In 2012, Robert took an opportunity to work on flipping homes for private investors. During this time, he flipped almost 200 different homes. Robert continued to work in the So-Cal Real Estate Market until 2014 when it made a major comeback and deals became scarce. By 2015, Robert sought out a market gap for flipping houses in New Jersey, the number one foreclosure state in the country at the time, and proactively assembled a team to build business back up again. Although the market had been tumultuous for quite some time, Robert saw an opportunity to raise capital for the New Jersey and New York Real Estate Markets and founded a Distressed Real Estate Investor Fund.

Here is the transcript of the podcast interview between Casey Eberhart and Robert Orfino:

Casey Eberhart: (00:01) And welcome everybody to today's episode of expand the business. My name is Casey Eberhart. I am your show host for this hour of amazing insight in helping you, the business owner expand the business. So we are super excited to bring to you guys, everything that we can come up with to help you expand your business. Whatever business you're in, whether you're in traditional business, brick and mortar, business, network marketing, investing, whatever businesses you this show is designed for you. So as an upfront, if you want to download a quick audio, on getting more referrals, just head over to www.ExpandTheBusiness.com. Oh, we've got some goodies over there, some surprises for you over there. And I'm super happy to have you do that again, go over to expand the business.com so super excited today because we have an amazing interview with one of my favorite people on the planet. Casey Eberhart: (01:00) Robert Orofino is one of these guys that you just can't help but to learn stuff from because number one, he's super open and willing to share his ups, his downs, his wins, his breakdowns. In order to help you and I expand our business and really kind of create the life that we all dream of. He is a real estate investor. I've happened to be friends with and have known Robert for several years. I know that Adam, and ask him to go a little bit in depth in this, but you know, one of the things that he and his partners have been able to do in the real estate game as they've made, as far as I know, at least three moves. They've moved from New Jersey to Los Angeles, Los Angeles to Houston. And then from Houston they've really expanded out. They have a radio show that's on drive time in Houston, Texas. Casey Eberhart: (01:47) Every single day they've got podcasts, they have webinars, they have meetup groups, they hold live events, they hold live meetings. They've created a real estate investing fund for investors. Maybe you have a little extra money that you're scared of a scaredy cat. I've been in the real estate market. You don't want to, you don't want to get too much exposure. You can talk to Robert and they've created a fun. So people that are scared still have an opportunity. They have their fingers in e...

Robert is a master at leveraging traditional media and social media to expand his brand and marketing message online.

Here is the transcript of the podcast interview between Casey Eberhart and Robert Orfino:

Previous Episode

Why "Dotcom Secrets" is Among the Best Business Books Ever Written... and How You Can Get It Free!

Today’s podcast show will be a short-form episode and it will focus on highlighting a rocking resource that I absolutely love. Each week going forward, you can expect a mix of long form interviews and short form content centered around my favorite tools to save you time and make you more money.

We are focusing this episode around the powerful book “Dotcom Secrets” by Russell Brunson, the founder of Clickfunnels.

This resource provides an underground playbook to get your business online and to achieve online profitability.

If you don’t yet have a copy of “Dotcom Secrets,” I highly recommend that you pause the recording and take advantage of a very special offer that Russell Brunson is providing.

Right now, you can get a copy of the “Dotcom Secrets” book for FREE when you just cover shipping expenses.

To take advantage of this awesome offer, go to the website FreeCoolBook.com and order your copy now.

Again, simply visit FreeCoolBook.com, order your FREE copy of the book, and submit a small payment to cover basic shipping. A special offer to add-on the audio book will also be presented with a deep discount. If you're like me, you may find it much more convenient and manageable to consume this book via audio while on the go. We all have different learning styles and I suggest playing to your strengths.

Here are the main reasons I chose to highlight “Dotcom Secrets” as this episode’s featured business resource:

#1 – When you read the book or listen to the audio book, you will be developing a high-level understanding of how successful businesses operate to consistently generate revenue online.

#2 – I recommend using this book as a reference point for your social media accounts. If you are someone that teaches and trains your audience, you can use this book to generate valuable content for your social media profile.

#3 – The book is a playbook for building your audience and tribe. The practical techniques and suggestions provided in the book dive into the down and dirty for how to quickly build a large and engaged tribe.

Notes:

My two favorite business books of all time are Robert Kiyosaki’s “Rich Dad, Poor Dad” and Russell Brunson’s “Dotcom Secrets.” While “Rich Dad, Poor Dad” is a more commonly known book, it is my opinion that these two books are essentially a tie in terms of the value that they provide and the lifelong lessons that they teach.

When reading through “Dotcom Secrets,” make sure to visit page 20 because this literally is the beginning of an entire chapter focused on a critical concept called the “value ladder.” This flow chart essentially shows how you can bring a customer in at a lower price point and then move them up the ladder in adding value to their purchasing. This secret alone will more than cover the value of the shipping costs of the book.

Further in the book, around page 38, Russell Brunson literally describes the process of leveraging the internet to locate and find your dream customers.

Towards the end of the playbook, starting on page 78 , Russell then pulls back the curtain to reveal how he used a specific type of online funnel with this book and how the funnel can ultimately be profitable in spite of the fact that he just gave away a free book.

Remember, I consider “Dotcom Secrets” to be one of the most valuable business books I have ever read, period!

Go to FreeCoolBook.com, order your FREE copy of the book after covering shipping, and start diving into the fascinating world of online business development and marketing. This book will change your life if you let it.

Next Episode

How a Sharpie Can Save You Hours and Make You Millions!

Welcome to another episode of the Expand the Business Podcast with Casey Eberhart. Today's episode is a short form piece of content where I will be revealing "How a Sharpie can save you hours and make you millions"

Intrigued? Tune in to the episode for the full explanation and details.

Also, be sure to visit http://expandthebusiness.com/ for your special bonus gift to help give your networking game the boost it deserves.

Don't forget to rate, review, and subscribe to the Expand the Business Podcast where ever you listen to the show. Your reviews help us to spread the word and expand on our audience for the show. Thanks for listening.

Episode transcript below:

Casey Eberhart (Speaker and Host):

Hey, hey, hey everybody. Welcome to today's episode of the Expand the Business podcast. My name... My name? My name is is Casey Eberhart, I am calling in from Los Angeles, California today, with a short-form episode, just a little quick tip, a little thing to help you save time and make more money when you are out networking. And we're going to talk about the 99 cent tool that you probably have in your purse or your junk drawer, that'll help you do the two things that we aim to teach and train on the Expand the Business show, which is save time and/or make more money. So if you are in a position where you need and/or your businesses is being built on referrals, then head on over to ExpandTheBusiness.com, we've got a free download for you over there on getting more referrals. We've got some goodies for you over there, but just happy to have you jump on the show today. And again, you can head over to ExpandTheBusiness.com for your free goodies. So look, let me set the scene for you for just a moment. You get in your car, you put your makeup on, you drive to a networking event, and those networking events are either super early in the morning, maybe you're going to them at lunch, maybe you're going to them in the evening, and it's a Chamber of Commerce event or BNI, LeTip team, Referral Network, eWomen network. Maybe it's even Kiwanis or Lions Club, maybe it's your local chamber. Maybe it's just a networking group where you get together with a group of people and have referral exchanges. Maybe you're headed to a mastermind event. All of these networking events are designed to help connect you with potential referral partners, referral... Of course the phone rings right inside there, right? But it allows you to connect with other people that can produce business and/or referrals and/or relationships for you. But here's what happens most of the time. Most of the time people go there and they are exchanging business cards. And does business really get done that way anymore? No, let's be real. How many times have you got some business cards and you bring them home from that event, and then they go in the trashcan or they sit on your desk for five or six months and then they go on the trashcan. Well, here's the thing, at Expand the Business, we really try to give you the tools and techniques that allow you to cement relationships and move forward with those people that you feel are going to be the best in your connection and best in your network. So here is the 99 cent tool that you should carry with you every single time you go to a networking event. It is a Sharpie. Now, there is a very specific reason why I am suggesting a Sharpie and not just a regular ballpoint or a pencil. Here's the deal, so many people now are carrying glossy business cards to a networking event. And what happens is if you write on a business card with a pencil or a ballpoint pen, very few of those glossy cards are gonna allow you to actually make an imprint on the business card itself. So all you gotta do is go to your local store, your purse, your junk drawer, maybe it's in the seat cushions of your couch, maybe it is in the seat cushions of your car, grab a Sharpie and take it with you to the networking event. Now since you've probably already gone to ExpandTheBusiness.com and got yourself a copy of Get More Referrals, you'll notice that I talk about this exact technique inside that audio, which obviously you're more than welcome to go grab a download of, again, at ExpandTheBusiness.com. But here's what you can do with this Sharpie, when you go to a networking event, you want to be able to decide as you're meeting and connecting with different people, who it's actually worth connecting with and moving forward in a relationship with right there at the event. Okay? And so what you're going to be able to do now is when somebody gives you a business card, which by the way, one of the easy ways to get out of a conversation with somebody is to simply get their business card and say that you will follow up with them later or that you're connecting with folks or whatever your line is that allows you to connect with folks. But you want to take your Sharpie out, an...