B2B Marketing: Keys to Innovation and Growth in B2B Saas

08/29/24 • 32 min

Join Toptal’s Growth Marketing Practice Lead, Jeff Gangemi, and Writer’s Vice President of Demand Generation & Growth, Andrew Racine, in an insightful chat about driving innovation and growth in B2B SaaS marketing. Tune in as they discuss current challenges and opportunities, exploring topics such as the role of leadership in brand building, demand generation versus demand creation, and the importance of building communities in B2B SaaS.

Hosted on Acast. See acast.com/privacy for more information.

Hosted on Acast. See acast.com/privacy for more information.

Previous Episode

AI and Cybersecurity: Challenges and Opportunities

Join Toptal’s Information Security Practice Lead, Michael Figueroa, and Intel’s Federal CTO and Senior Principal Engineer, Steve Orrin, in an engaging and insightful discussion about leveraging AI in a new era of cybersecurity. They explore AI's latest trends, challenges, and opportunities in enhancing security measures, preventing cyber threats, and ensuring national security. Tune in to hear these experts discuss strategies for modernizing technology infrastructures and gain valuable insights about the importance of balancing legacy systems with emerging technologies, in both the private and public sector.

Hosted on Acast. See acast.com/privacy for more information.

Next Episode

Marketing Spotlight: Building Brands With Product-led Storytelling

Join Yahoo Mail’s VP of Product, Kyle Miller, for a conversation about how bold product innovation can drive brand transformation. In this episode of our Executive Guidance podcast hosted by Toptal’s Growth Marketing Practice Lead, Jeff Gangemi, Kyle shares insights on leveraging product-led storytelling to reshape brands and create meaningful customer experiences.

Hosted on Acast. See acast.com/privacy for more information.