Drew Beechler — The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year

06/15/21 • 85 min

On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.

I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a year. He's got an amazing look at the inner workings of developing a SaaS brand from scratch.

You'll hear about the step-by-step process for developing new SaaS brands from scratch, how to appeal to enterprise companies even as a freshly minted startup, and how they leveraged original research for marketing at ExactTarget and Salesforce.

More on Drew:

Sponsored by SavvyCal — SavvyCal is a new scheduling tool that replaces tools like Calendly, Acuity, and x.ai. You shouldn’t have to feel weird about sending out your scheduling link. Most scheduling tools put the burden of finding a time on the recipient. SavvyCal makes it easy for both you and the recipient to find a mutual time in an instant. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.

🙌 Thank Drew for coming on the show with a quick tweet

If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership

I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.

If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!

★ Support this podcast ★

On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.

I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a year. He's got an amazing look at the inner workings of developing a SaaS brand from scratch.

Previous Episode

Nicholas Scalice — Lead Gen For Local Businesses, High-Converting Landing Pages, and The Secret To Growing A Marketing Agency

On the show today is Nicholas Scalice. Nicholas is the founder of Earnworthy and GrowthMarketer.

I wanted to bring Nicholas on because he's been working with small businesses for several years specializing in lead generation, landing pages, and conversation rate optimization.

You'll hear about the secret marketing hack to grow a marketing agency, his framework for crafting high-converting landing pages and cracking the code to generating leads for law firms.

Next Episode

Danielle Diamond — B2B Video Content, Narrative Production, & SNL

On the show today is Danielle Diamond. Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews.

I wanted to bring her on because Danielle blends growth marketing with Hollywood creativity. She's directed content for companies like Drift, Privy, DGMG, User Interviews, Boundless, Loom, Snapchat, Rosetta Stone, Vicks, King, Zenni Optical, Calm, Adidas, Native, Tampax, and more. She even worked on the production of Weird Little Flute for Saturday Night Live (SNL).

You'll hear about storytelling frameworks for producing content people actually want to consume, personal brands vs company brands, and creating content that's both inherently valuable and revenue-generating for a business.