Everything Is Marketing
Corey Haines
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Top 10 Everything Is Marketing Episodes
Goodpods has curated a list of the 10 best Everything Is Marketing episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Everything Is Marketing for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Everything Is Marketing episode by adding your comments to the episode page.
Matt Johnson — Marketing for Introverts, Becoming MicroFamous, & Audience Monetization
Everything Is Marketing
07/19/21 • 74 min
On the show today is Matt Johnson. Matt is the author of MicroFamous and founder of Pursuing Results, a podcasting agency.
I wanted to bring him on because Matt is all about building expertise and authority in order to build an audience that you can monetize. He's started multiple successful podcasts and has a unique view about what it takes to build a business on the audience you've built.
You'll hear about how to do marketing as an introvert, staying true to who you are, and how to be influential without a huge audience.
More on Matt:
- Matt on Twitter
- MicroFamous
- pursuingresults.com
Mentions:
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Matt for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★
Greg Digneo — SEO In 30 Minutes Per Day, Marketing a Conference, & Being a Marketing Team-Of-One
Everything Is Marketing
07/14/21 • 71 min
On the show today is Greg Digneo. Greg is the founder of Content Guppy and previous content marketer at Time Doctor where he focused on their annual conference, Running Remote.
I wanted to bring him on because he took traffic to Running Remote from 0 to 10,000+ visitors per month as a one-person marketing team.
You'll hear about how to use welcome emails to seed content ideas, an SEO strategy that takes just 30 minutes each day, and the 7 step content development strategy he follows for every client.
More on Greg:
Mentions:
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Greg for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Danielle Diamond — B2B Video Content, Narrative Production, & SNL
Everything Is Marketing
07/02/21 • 77 min
On the show today is Danielle Diamond. Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews.
I wanted to bring her on because Danielle blends growth marketing with Hollywood creativity. She's directed content for companies like Drift, Privy, DGMG, User Interviews, Boundless, Loom, Snapchat, Rosetta Stone, Vicks, King, Zenni Optical, Calm, Adidas, Native, Tampax, and more. She even worked on the production of Weird Little Flute for Saturday Night Live (SNL).
You'll hear about storytelling frameworks for producing content people actually want to consume, personal brands vs company brands, and creating content that's both inherently valuable and revenue-generating for a business.
More on Danielle:
Mentions:
- Weird Little Flute SNL
- Epiq Media Commercials
- User Interviews
- DGMG Jobs
- Apple Airtag
- Mac vs PC
- Netflix 2020 end of year video
Sponsored by SavvyCal — You shouldn't have to feel weird about sending out your scheduling link. SavvyCal is a new scheduling tool that allows recipients to overlay their calendars right on top of yours. This way, you can find a time in an instant without having to switch back and forth between tabs. You'll love it, whoever you send your scheduling link to will love it, and they'll love you for it as well. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Danielle for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Drew Beechler — The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year
Everything Is Marketing
06/15/21 • 85 min
On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.
I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a year. He's got an amazing look at the inner workings of developing a SaaS brand from scratch.
You'll hear about the step-by-step process for developing new SaaS brands from scratch, how to appeal to enterprise companies even as a freshly minted startup, and how they leveraged original research for marketing at ExactTarget and Salesforce.
More on Drew:
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that replaces tools like Calendly, Acuity, and x.ai. You shouldn’t have to feel weird about sending out your scheduling link. Most scheduling tools put the burden of finding a time on the recipient. SavvyCal makes it easy for both you and the recipient to find a mutual time in an instant. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Drew for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
★ Support this podcast ★Andy Didorosi — Marketing Stunts, Unconventional Campaigns, and Fighting Complexity
Everything Is Marketing
06/01/21 • 75 min
On the show today is Andy Didorosi. Andy was the Head of Marketing at Basecamp and the founder of The Detroit Bus Company.
I wanted to bring him on because Andy is behind the Hey Email Research Lab which produced the famous Email Dumpster Fire marketing stunt, he has a long history of entrepreneurship and creative projects, and has strong opinions about what it takes to stand out today.
You'll hear about how they drove millions of impressions by literally setting emails on fire in a dumpster, how to think outside the box and do unconventional marketing campaigns, and how to fight complexity when it's so easy to keep tacking on more and more projects.
More on Andy:
Mentions:
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that removes the awkward scheduling dance of finding a time to meet. Looking back at the times when we used to exchange 10 emails to find a time to meet feels like the dark ages. But we still have a long way to go. Most of the other scheduling tools of today put the burden on the recipient, which can be even more inconvenient than trading emails in the first place. Using a scheduling tool should be just as easy for the recipient as it is for the sender. That's SavvyCal. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Andy for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Will Laurensen — Customer Value Optimization and Conversion Optimization for DTC E-commerce
Everything Is Marketing
05/25/21 • 77 min
On the show, today is Will Laurenson. Will is an expert in DTC e-commerce conversion optimization and the host of the Customers Who Click podcast.
I wanted to bring Will on because he has some great insights on what he calls customer value optimization that takes into account conversion, experience, and lifetime value.
You'll hear about how he started a sports betting company like Fanduel and DraftKings, actionable examples and tips to increase conversions, and the keys to driving up lifetime value.
More on Will:
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that's a must-have for every podcaster. I use it to book guests on this podcast and it's made the entire process a breeze. I can set a limit for how many interviews I do every week, open up special availability for guests, and even create personalized links for guests to add a special touch. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Will for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Blake Emal — 0 to 28k on Twitter, Becoming a CMO, and Building In Public
Everything Is Marketing
05/18/21 • 84 min
On the show today is Blake Emal. Blake is the CMO at Copy.ai and a prolific creator on Twitter.
I wanted to bring him on because Blake went from 0 to over 28k followers in under a year. He’s created a number of side projects including his latest called Float that allows you to create courses right in Notion.
You'll hear about the unconventional way he became the CMO at Copy.ai, how to build an audience on Twitter, and why he builds in public.
More on Blake:
Mentions:
- VEED.io
- KitKat break the calendar
- Ikea pill bottle "sleep" pillows
- Superhuman.com/VIP
- Morning Brew landing page
- KopywritingKourse.com
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that helps you protect your time to do deep work. Given all the projects I'm involved in, it's all too easy for my calendar to become a chaotic mess. With SavvyCal, I can set frequency limits so I only have so many meetings in a day or week, I can set preferred times to meet, and I can also toggle between multiple availability presets so I batch similar meetings together. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Blake for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Kevan Lee — Transparency, Integrations as Marketing, and Scaling From $5M to $20M+ ARR
Everything Is Marketing
05/03/21 • 56 min
On the show today is Kevan Lee. Kevan is the VP of Marketing at Polly and was previously the VP of Marketing at Buffer.
I wanted to bring Kevan on because Kevan helped Buffer scale from $5 million in revenue all the way past $20 million in revenue. Buffer is a pioneer for transparency and the Open Startups movement. They're also an amazing case study on content marketing with three different publications and two podcast series.
You'll hear about how they leveraged engineering as marketing with projects like Stories Creator, Remix, and Pablo, leadership lessons from growing and managing a team with radical transparency, and his process for finding and evaluating new jobs.
More on Kevan:
Mentions:
Sponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
🙌 Thank Kevan for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Jay Clouse — Creating a Top 1% Podcast, Community as Culture, and Unfair Advantages in Distribution
Everything Is Marketing
04/19/21 • 92 min
On the show today is Jay Clouse. Jay is the host of Creative Elements and co-host of Upside. He's also the founder of Freelancing School and Unreal Collective, which was acquired by SPI Media where he now serves as the Community Experience Director. He's also created premium courses for LinkedIn Learning (Lynda) and his own called Podcast Like The Pros.
I wanted to bring Jay on because of the breadth of experience he's had between founding startups, to communities, to podcasts. Jay is a true creative. He's a builder. Jay is one of my go-to resources for both podcasting and communities.
You'll hear about how he got Creative Elements to over 500,000 downloads in just over 50 episodes, the formula for starting and building successful communities, and the exact email template he uses to get big-name guests on his podcasts.
More on Jay:
- Jay on Twitter
- Creative Elements
- Upside
- Freelancing School
- Podcast Like The Pros
- Jay's LinkedIn Learning courses
Mentions:
- Miles Beckler YouTube Playlist on blogging
- Creative Elements #49: Corey Haines of Swipe Files [Strategy]
Sponsored by Ahrefs — with their new free tool, Ahrefs Webmaster Tools, you can make tangible improvements to your SEO completely for free for any sites that you own. You can monitor your SEO health, keep track of backlinks, do basic keyword research, and get automated email alerts straight to your inbox. Sign up for a free account at ahrefs.com/awt
🙌 Thank Jay for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Juliette Kopecky — Life of a CMO, Marketing in "Boring" Industries, & Interning with Guy Kawasaki
Everything Is Marketing
11/23/21 • 71 min
On the show today is Juliette Kopecky. Juliette is the CMO at LinkSquares and previously the VP of Marketing at Talla.
I wanted to bring her on because LinkSquares is growing rapidly in the legal tech space and making a name for itself. They've been investing heavily into video content and taking a drastically different approach than their competitors and incumbents.
You'll hear about Juliette's career path and rise to CMO, how they pivoted and adjusted their marketing through the pandemic, and how to have fun with marketing in a boring industry.
More on Juliette:
Sponsored by Riverside — It’s what I use to record both my podcasts, Everything Is Marketing and Default Alive, but I was using Riverside long before they became a sponsor. I used to use Zoom until someone interviewed me using Riverside and I knew I had to switch. I love it because they take local recordings on each side, which gives you a reliable connection and the highest quality audio and video tracks. Separate HD recordings, an iOS app, automatic transcription... It’s made specifically for podcasters. Folks like Guy Raz from How I Built This, Courtland Allen from Indie Hackers, and even Hillary Clinton uses it if you can believe it. Check them out and all the other features they have at riverside.fm
🙌 Thank Juliette for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
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FAQ
How many episodes does Everything Is Marketing have?
Everything Is Marketing currently has 55 episodes available.
What topics does Everything Is Marketing cover?
The podcast is about Marketing, Entrepreneurship, Podcasts, Sales and Business.
What is the most popular episode on Everything Is Marketing?
The episode title 'Greg Digneo — SEO In 30 Minutes Per Day, Marketing a Conference, & Being a Marketing Team-Of-One' is the most popular.
What is the average episode length on Everything Is Marketing?
The average episode length on Everything Is Marketing is 76 minutes.
How often are episodes of Everything Is Marketing released?
Episodes of Everything Is Marketing are typically released every 6 days, 21 hours.
When was the first episode of Everything Is Marketing?
The first episode of Everything Is Marketing was released on Jan 15, 2021.
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