
Blake Emal — 0 to 28k on Twitter, Becoming a CMO, and Building In Public
05/18/21 • 84 min
On the show today is Blake Emal. Blake is the CMO at Copy.ai and a prolific creator on Twitter.
I wanted to bring him on because Blake went from 0 to over 28k followers in under a year. He’s created a number of side projects including his latest called Float that allows you to create courses right in Notion.
You'll hear about the unconventional way he became the CMO at Copy.ai, how to build an audience on Twitter, and why he builds in public.
More on Blake:
Mentions:
- VEED.io
- KitKat break the calendar
- Ikea pill bottle "sleep" pillows
- Superhuman.com/VIP
- Morning Brew landing page
- KopywritingKourse.com
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that helps you protect your time to do deep work. Given all the projects I'm involved in, it's all too easy for my calendar to become a chaotic mess. With SavvyCal, I can set frequency limits so I only have so many meetings in a day or week, I can set preferred times to meet, and I can also toggle between multiple availability presets so I batch similar meetings together. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Blake for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★On the show today is Blake Emal. Blake is the CMO at Copy.ai and a prolific creator on Twitter.
I wanted to bring him on because Blake went from 0 to over 28k followers in under a year. He’s created a number of side projects including his latest called Float that allows you to create courses right in Notion.
You'll hear about the unconventional way he became the CMO at Copy.ai, how to build an audience on Twitter, and why he builds in public.
More on Blake:
Mentions:
- VEED.io
- KitKat break the calendar
- Ikea pill bottle "sleep" pillows
- Superhuman.com/VIP
- Morning Brew landing page
- KopywritingKourse.com
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that helps you protect your time to do deep work. Given all the projects I'm involved in, it's all too easy for my calendar to become a chaotic mess. With SavvyCal, I can set frequency limits so I only have so many meetings in a day or week, I can set preferred times to meet, and I can also toggle between multiple availability presets so I batch similar meetings together. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Blake for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Previous Episode

Madhav Bhandari — Affiliate Marketing for B2B SaaS, Hiring vs Outsourcing, and Budget Allocation
On the show today is Madhav Bhandari. Madhav leads marketing at Bonsai and previously worked for Hubstaff and Close. He’s also the host of the Remote Marketing Podcast.
I wanted to bring him on because he’s worked at three great SaaS companies that have experienced amazing growth.
You'll hear about his philosophy around hiring and outsourcing, how they approach affiliate marketing for B2B SaaS, and what it takes to scale and grow into a large, profitable SaaS business.
More on Madhav:
Mentions:
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that removes the strange power dynamics of sharing your scheduling link. While most scheduling tools definitely make your life easier, they can still be inconvenient for the person you're sending your link to. With the ability to create personalized links and allow recipients to overlay their calendar right on top of yours, that strange power dynamic can be a thing of the past. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Madhav for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Next Episode

Will Laurensen — Customer Value Optimization and Conversion Optimization for DTC E-commerce
On the show, today is Will Laurenson. Will is an expert in DTC e-commerce conversion optimization and the host of the Customers Who Click podcast.
I wanted to bring Will on because he has some great insights on what he calls customer value optimization that takes into account conversion, experience, and lifetime value.
You'll hear about how he started a sports betting company like Fanduel and DraftKings, actionable examples and tips to increase conversions, and the keys to driving up lifetime value.
More on Will:
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that's a must-have for every podcaster. I use it to book guests on this podcast and it's made the entire process a breeze. I can set a limit for how many interviews I do every week, open up special availability for guests, and even create personalized links for guests to add a special touch. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Will for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★If you like this episode you’ll love
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