
Danielle Diamond — B2B Video Content, Narrative Production, & SNL
07/02/21 • 77 min
On the show today is Danielle Diamond. Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews.
I wanted to bring her on because Danielle blends growth marketing with Hollywood creativity. She's directed content for companies like Drift, Privy, DGMG, User Interviews, Boundless, Loom, Snapchat, Rosetta Stone, Vicks, King, Zenni Optical, Calm, Adidas, Native, Tampax, and more. She even worked on the production of Weird Little Flute for Saturday Night Live (SNL).
You'll hear about storytelling frameworks for producing content people actually want to consume, personal brands vs company brands, and creating content that's both inherently valuable and revenue-generating for a business.
More on Danielle:
Mentions:
- Weird Little Flute SNL
- Epiq Media Commercials
- User Interviews
- DGMG Jobs
- Apple Airtag
- Mac vs PC
- Netflix 2020 end of year video
Sponsored by SavvyCal — You shouldn't have to feel weird about sending out your scheduling link. SavvyCal is a new scheduling tool that allows recipients to overlay their calendars right on top of yours. This way, you can find a time in an instant without having to switch back and forth between tabs. You'll love it, whoever you send your scheduling link to will love it, and they'll love you for it as well. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Danielle for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★On the show today is Danielle Diamond. Danielle is the founder of Epiq Media and former video creator at Drift and User Interviews.
I wanted to bring her on because Danielle blends growth marketing with Hollywood creativity. She's directed content for companies like Drift, Privy, DGMG, User Interviews, Boundless, Loom, Snapchat, Rosetta Stone, Vicks, King, Zenni Optical, Calm, Adidas, Native, Tampax, and more. She even worked on the production of Weird Little Flute for Saturday Night Live (SNL).
You'll hear about storytelling frameworks for producing content people actually want to consume, personal brands vs company brands, and creating content that's both inherently valuable and revenue-generating for a business.
More on Danielle:
Mentions:
- Weird Little Flute SNL
- Epiq Media Commercials
- User Interviews
- DGMG Jobs
- Apple Airtag
- Mac vs PC
- Netflix 2020 end of year video
Sponsored by SavvyCal — You shouldn't have to feel weird about sending out your scheduling link. SavvyCal is a new scheduling tool that allows recipients to overlay their calendars right on top of yours. This way, you can find a time in an instant without having to switch back and forth between tabs. You'll love it, whoever you send your scheduling link to will love it, and they'll love you for it as well. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Danielle for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★Previous Episode

Drew Beechler — The Enterprise SaaS Playbook, Developing Brands From Scratch, and Launching 12+ Companies Per Year
On the show today is Drew Beechler. Drew is the Head of Marketing at High Alpha, a venture capital firm where he works with all the incubator and venture portfolio companies.
I wanted to bring him on because Drew has a hand in launching 10+ B2B SaaS companies a year. He's got an amazing look at the inner workings of developing a SaaS brand from scratch.
You'll hear about the step-by-step process for developing new SaaS brands from scratch, how to appeal to enterprise companies even as a freshly minted startup, and how they leveraged original research for marketing at ExactTarget and Salesforce.
More on Drew:
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that replaces tools like Calendly, Acuity, and x.ai. You shouldn’t have to feel weird about sending out your scheduling link. Most scheduling tools put the burden of finding a time on the recipient. SavvyCal makes it easy for both you and the recipient to find a mutual time in an instant. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Drew for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
★ Support this podcast ★Next Episode

Jeroen Corthout — Growing in Competitive Markets, Becoming a Top AppSumo Campaign, & Partnering With Samsung
On the show today is Jeroen Corthout. Jeroen is the co-founder of Salesflare, a sales CRM focused on data automation.
I wanted to bring him on because Salesflare is in one of the most competitive software categories (CRM) and has managed to carve out a substantial part of the market to build a large, profitable business.
You'll hear about how they became one of the most successful campaigns on AppSumo of all time, the new reseller channel they're pioneering with Samsung AppStack, and what it takes to grow in ultra-competitive markets.
More on Jeroen:
Mentions:
Sponsored by SavvyCal — SavvyCal is a new scheduling tool that prioritizes the recipient's scheduling experience. If you’re okay with sending out a generic link that forces the recipient to jump through a few hoops to meet with you, SavvyCal probably won’t be a good fit for you. But if you care about providing an enjoyable experience for anyone booking a meeting with you, they're worth checking out. Create a free account at savvycal.com/eim and also get your first month of a paid account free by using the code EIM.
🙌 Thank Jeroen for coming on the show with a quick tweet
If you've got a question or takeaway you want to share from this episode, you can do so in the Swipe Files community. You can chat with guests of the podcast as well as a bunch of other top-notch marketers. Join a community that will help you do your best work and be prolific. Check it out at swipefiles.com/membership
I write an occasional newsletter about cutting-edge, comprehensive, and sometimes even crazy marketing ideas. Subscribe to become a better marketer, one idea at a time at swipefiles.com You can also get my free newsletter Marketing Weekly. It's a curated digest of the best marketing content in your inbox every Sunday morning.
If you enjoy the podcast, would you please consider leaving a short review on Apple Podcasts or your podcast player of choice? It takes less than a minute and it really makes a difference in helping to convince hard-to-get guests. I also love reading the reviews!
Looking for marketing jobs? Check out Hey Marketers, a free job board I created just for marketing jobs.
★ Support this podcast ★If you like this episode you’ll love
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