Funding Series - Yugo - With Kaushik Rathod

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04/18/22 • 27 min

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Entrepreneurs Talk Africa: Uncovering the Stories of Africa's Rising Business Stars

Today, we welcome Kaushik Rathod, founder of Yugo, more than a taxi-hailing company, it brings transportation solution to Mauritius. Although it looks like more famous apps, it differs through its local and culture adaptation.
Kaushik shares Yugo story, of “persistence, resilience, and patience”, three key characteristics of entrepreneurs, that Kaushik believes are key. He walks us through his journey of funding from “being lucky” to picking the right investor.
An episode full of wisdom and tips for every entrepreneur and startuper who want to raise money to develop her or his venture.
You can reach Kaushik through Yugo’s website.

Previous Episode

Online Marketing Series - The Web - with Winley Vellin

In the fourth and last episode of our mini-series dedicated to the theme of Online Marketing for Entrepreneurs, we focus on the theme of Web!
If you have followed our podcast over the past three weeks, you know that we have covered the topics of Branding, Content, and Digital. All of them play a vital role in the success of a brand’s online marketing strategy.
Web + Conversion
As a starting point, Winley suggests that first you should check what is wrong with your website. Understand where you are lagging and fix the weak spots. Is your website or app mobile-friendly? Does it load rapidly? Does your contact form actually work?
Here are some suggested tools to help you diagnose the health of your website and take corrective actions:
—GT Metrics
—amiresponsive.co.uk
—Google Search Console
—Hotjar
Be mobile-first and show empathy.
We are living in a mobile first era, so ensure that your website or app is a 100% mobile friendly.
We touched the theme of Call to Action (CTA). Call to actions that shows empathy to the process the user is currently in has shown to drive more user engagements that the usual “Buy Now” rhetoric. “You need to show that you want to assist before trying to sell” — Winley.
Tune in to the podcast to hear more in-depth insights from our digital marketing expert, Winley Vellin, who for these past weeks have been distilling actionable insights into how to take your Online Marketing to the next level.

Next Episode

Funding Series - AiCare - With Arthur Mulwa

In this episode, we welcome Arthur Mulwa, CEO and co-founder of AiCare, a Kenyan insurtech startup. Arthur walks us into the genesis of AiCare, its evolution and his learnings along the way.
He talks about patience required to grow a company and the inherent bold naivety of startupers who moves mountains.
He shares that taking feedback positively, picking the right investor, and talking to other entrepreneurs are the key ingredients to raise money successfully. At the same time, he shares there’s a real lack of information about investors.
Finally, although it’s difficult to value a company, defining the right metrics is key to investors discussion. Enjoy the conversation!
You can reach Arthur on LinkedIn and AiCare here.