How bootstrapped software startup Ahrefs manages to grow 60% year over year in a competitive market with Tim Soulo
01/28/19 • 54 min
Tim is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.
Top 3 Value Bombs:
1. It’s hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself.
2. Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your job was to give talking points to them. All you have to do is to explain to your existing customers what is awesome about your product.
3. A lot of people are afraid to talk about their product because they think that they would seem sales-centered. But if you are not pitching your product to people who are potentially interested in it, you are actually doing them a disservice.
Watch AHREFS TV on Youtube.
Sponsor:
ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free!
Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!
Tim is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.
Top 3 Value Bombs:
1. It’s hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself.
2. Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your job was to give talking points to them. All you have to do is to explain to your existing customers what is awesome about your product.
3. A lot of people are afraid to talk about their product because they think that they would seem sales-centered. But if you are not pitching your product to people who are potentially interested in it, you are actually doing them a disservice.
Watch AHREFS TV on Youtube.
Sponsor:
ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free!
Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!
Previous Episode
The secrets behind moving from just DREAMING about being an entrepreneur to actually becoming one with Steven Clayton
Steven is an serial entrepreneur who has started 5 successful businesses in the last 15 years (all still running and profitable). These businesses generated over $17 million in the last 12 months. In addition, within the last 4 years alone, Steven (and his partners) have trained over 10,000 new entrepreneurs.
Top 3 Value Bombs:
1. Hope is not a good strategy.
2. Figure out what you love to do and do more of that. Figure out what you don’t enjoy doing and do as little of that as possible.
3. There is a direct correlation between most successful entrepreneurs and those who are in touch with their happiness recipe.
Get Steven’s blueprint Secret Mindmap, PLUS a mind map - for free! - that will give you an action plan to build your business!
Sponsor:
ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free!
Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!
Next Episode
Pick the platform that is right for you with Michael Stelzner
Michael is the founder of Social Media Examiner, author of books Launch and Writing White Papers and the man behind Social Media Marketing World.
Top 3 Value Bombs:
1. Do not overlook the YouTube strategy. If you don’t have a strategy on YouTube, figure out a YouTube strategy.
2. Everybody has idle opportunities. Its either they choose to fill their mind with music or fill their mind with knowledge.
3. The more you get people to listen, watch, and read, there will be tiny segment in that audience that don’t mind hearing about whatever your course or product is. The idea is the masses that listen, they evangelize you and they evangelize whatever you’re giving them.
Register to Mike’s event: Social Media Marketing World
Sponsor:
ZipRecruiter: Successful businesses rely on quality people. But finding quality people can be tough. That’s why I love ZipRecruiter! Its powerful technology scans thousands of resumes to identify people with the right skills and experience, and then actively invites them to apply for your job! That means you get quality candidates fast. And right now you can try ZipRecruiter for free!
Visit ZipRecruiter.com/fire. ZipRecruiter. The smartest way to hire!
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