
The #1 Thing NOT to Outsource in 2024
01/23/24 • 16 min
This may be an unpopular opinion alert, but even though it sounds dreamy to not have to do all of the things inside your business by yourself, there are certain things that the CEO needs to do.
Tune in to hear what you shouldn’t outsource in 2024, PLUS: A special invitation to level-up your visibility this year with $100 savings on The Visibility Revolution!
Ready to build your audience and get more visible? Join The Visibility Revolution!
*Use Coupon Code: “PODCAST” to save $100 for a limited time!
>>RESOURCES YOU’LL LOVE<<
Want to save time creating content? Snag The Simplified Content System for only $47!
Time to elevate your brand? Book a coffee chat to explore working with Kelly
>>LET’S CONNECT<<
Instagram - Podcast: https://www.instagram.com/entrepreneurschoolpodcast/
Instagram - Kelly: https://www.instagram.com/ksco_kelly/
Facebook: https://www.facebook.com/KSComms
YouTube: youtube.com/@ksco_entrepreneurschool
Website: https://entrepreneurschool.ca/
>>MEET YOUR HOST<<
Kelly is the podcast host and founder of Entrepreneur School, an education hub for ambitious moms who want to start and grow their brands. She’s an award-winning marketer and brand strategist, visibility coach, and girl-mom of 2, constantly juggling hockey practices and marketing plans.
She’s your Fairy Brand-mother waving the magic wand to give you the confidence, guidance and support you need to get to your next level of success.
>>THANKS FOR LISTENING!<<
If you enjoyed this episode, please help us share it with others by:
- Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
- Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
- Screen shoting and sharing it with us on Instagram https://www.instagram.com/entrepreneurschoolpodcast/
This may be an unpopular opinion alert, but even though it sounds dreamy to not have to do all of the things inside your business by yourself, there are certain things that the CEO needs to do.
Tune in to hear what you shouldn’t outsource in 2024, PLUS: A special invitation to level-up your visibility this year with $100 savings on The Visibility Revolution!
Ready to build your audience and get more visible? Join The Visibility Revolution!
*Use Coupon Code: “PODCAST” to save $100 for a limited time!
>>RESOURCES YOU’LL LOVE<<
Want to save time creating content? Snag The Simplified Content System for only $47!
Time to elevate your brand? Book a coffee chat to explore working with Kelly
>>LET’S CONNECT<<
Instagram - Podcast: https://www.instagram.com/entrepreneurschoolpodcast/
Instagram - Kelly: https://www.instagram.com/ksco_kelly/
Facebook: https://www.facebook.com/KSComms
YouTube: youtube.com/@ksco_entrepreneurschool
Website: https://entrepreneurschool.ca/
>>MEET YOUR HOST<<
Kelly is the podcast host and founder of Entrepreneur School, an education hub for ambitious moms who want to start and grow their brands. She’s an award-winning marketer and brand strategist, visibility coach, and girl-mom of 2, constantly juggling hockey practices and marketing plans.
She’s your Fairy Brand-mother waving the magic wand to give you the confidence, guidance and support you need to get to your next level of success.
>>THANKS FOR LISTENING!<<
If you enjoyed this episode, please help us share it with others by:
- Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
- Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
- Screen shoting and sharing it with us on Instagram https://www.instagram.com/entrepreneurschoolpodcast/
Previous Episode

Celebrating One Year of Podcasting!
We’re so excited that the podcast is turning one year old this week!
In this episode, I’ll walk you through:
- The BTS on why I chose podcasting as one of my primary visibility strategies
- How to choose the best visibility strategy for YOUR business
- What you need to do to become the GO-TO expert in your field
Please share your thoughts about what you want to hear on the show (2 min survey):
>>RESOURCES YOU’LL LOVE<<
Ready to build your audience and get more visible? Join The Visibility Revolution!
Want to save time creating content? Snag The Simplified Content System for only $47!
Time to elevate your brand? Book a coffee chat to explore working with Kelly
>>LET’S CONNECT<<
Instagram - Podcast: https://www.instagram.com/entrepreneurschoolpodcast/
Instagram - Kelly: https://www.instagram.com/ksco_kelly/
Facebook: https://www.facebook.com/KSComms
YouTube: youtube.com/@ksco_entrepreneurschool
Website: https://entrepreneurschool.ca/
>>MEET YOUR HOST<<
Kelly is the podcast host and founder of Entrepreneur School, an education hub for ambitious moms who want to start and grow their brands. She’s an award-winning marketer and brand strategist, visibility coach, and girl-mom of 2, constantly juggling hockey practices and marketing plans.
She’s your Fairy Brand-mother waving the magic wand to give you the confidence, guidance and support you need to get to your next level of success.
>>THANKS FOR LISTENING!<<
If you enjoyed this episode, please help us share it with others by:
- Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
- Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
- Screen shoting and sharing it with us on Instagram https://www.instagram.com/entrepreneurschoolpodcast/
Next Episode

How to Be Consistent Without Burning Out
Do you really have to be omnipresent with your marketing? Marketing Strategist Sarah Noel Block says “NO!” And, in this episode, you’ll also hear:
- How to scrap the feeling of needing to be omnipresent/everywhere with your marketing
- The importance of choosing ONE THING to focus on
- The 3 things you need to share on your social channels
- Sarah’s 3-part framework to marketing consistency without burnout
>>MEET SARAH<<
Meet Sarah Noel Block, your Marketing Strategist friend. Sarah has rocked the content world for 16 years. She's supported big shots like apartments.com and Prudential, but her heart lies with small teams. As the creator of the StrategicSpark Workshop, the StrategicStory, and Tiny Marketing Framework, she's a master at helping tiny teams achieve big results. With an award-winning content platform under her belt and features in Entrepreneur, Forbes, and Thrive, Sarah knows her stuff. Catch her speaking at conferences and dazzling audiences with her wisdom. She's like that favorite teacher who makes learning fun and impactful. Let Sarah guide your marketing journey and unlock the secrets to success :)
>>CONNECT WITH SARAH<<
https://www.sarahnoelblock.com/
https://www.linkedin.com/in/sarahnoelblock/
Receive 50% off a Strategic Spark session with Sarah: https://www.sarahnoelblock.com/entrepreneur
Grab your FREE Ultimate Visibility Toolkit:
Ready to build your audience and get more visible? Join The Visibility Revolution!
>>LET’S CONNECT<<
Let’s chat about working together: https://tidycal.com/ksco/discovery-call
Instagram - Podcast: https://www.instagram.com/entrepreneurschoolpodcast/
Instagram - Kelly: https://www.instagram.com/ksco_kelly/
Facebook: https://www.facebook.com/KSComms
YouTube: youtube.com/@ksco_entrepreneurschool
Website (subscribe to our emails!): www.entrepreneurschool.ca
The Simplified Content System: www.entrepreneurschool.ca/content
>>MEET YOUR HOST<<
Kelly is an award-winning marketer and brand strategist, visibility maximizer, and a small-town, girl mom of 2
Kelly did the corporate thing for over 10 years, climbing the ladder and building a successful career in PR, managing reputations for global companies.
After losing her mum to breast cancer in 2017, she became immensely aware of how short life really is. And when you experience loss like that, you think about life differently. She realized how important it is to do what you love and spend time on what really matters.
That’s why she started KS&Co. and Entrepreneur School, supporting other mom entrepreneurs chasing their dreams and passions.
You deserve to be successful in your business! Kelly wants you to make your dreams come true!
She’s your Fairy Brand-mother waving the magic wand to give you the confidence, guidance and support you need to get to your next level of success.
With an authentic brand and the right marketing strategy customized to you, you will feel unstoppable momentum to make your passion a success!
>>THANKS FOR LISTENING!<<
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Entrepreneur School - The #1 Thing NOT to Outsource in 2024
Transcript
When you're not a marketer, and this is what I'm talking to you right now, because if you think of yourself as not a marketer, and so you think maybe I should hire a marketer, and I'm advising you against that right now as the you actually need to be that person, you need to figure out the way that it's going to work, you're going to be your best cheerleader, your best salesperson, you're going to be the person creating the messaging, creati
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