Selling Coaching? You’re Doing It Wrong

Explicit content warning

02/25/25 • 47 min

If you’re a coach, teacher, or expert offering transformation to your clients, you need to hear this. Stacey Brass-Russell is here to break down why selling transformation is completely different from selling information—and why understanding this can make or break your business.

We’re getting into the reality of selling coaching services, the myth of the “automated” business, and why being in the room (virtually or in person) is your biggest sales asset.

Stacey, a transformational coach and business strategist, shares how she built a six-figure business by actually showing up for people—not just hiding behind funnels and email sequences. If you’ve ever struggled with making sales through online marketing alone, you’re about to have some major lightbulb moments.

In this episode, we unpack:

Why selling coaching is NOT the same as selling an online course

The #1 mistake most transformational entrepreneurs make when trying to scale

How to leverage live experiences (even virtually!) to build trust and sell

The surprising sales strategy that most business owners ignore

Why automated businesses are NOT the only path to success

How to reverse-engineer your business model for actual conversions

If you’re a coach or service provider struggling to sell your offers, this conversation will change how you think about marketing forever.

Stacey has a special resource for you! Grab her high converting event playbook here!

>> MEET STACEY BRASS-RUSSELL <<

Stacy Brass-Russell is a transformational coach who helps coaches, teachers, and service providers build thriving businesses through live experiences, workshops, and speaking engagements. With a background in Broadway performance, yoga instruction, and coaching, she combines her unique skills to help clients sell by showing up in the room.

>> CONNECT WITH STACEY <<

Website: https://www.staceybrassrussell.com
Podcast: Passionate & Prosperous Listen Here
Instagram: @staceybrassrussell

>>YOUR NEXT STEPS<<

Let’s chat about your custom visibility plan!
Let’s work together: https://ksco.ca/
Get visible without social media
Connect on IG

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
Screenshotting and sharing it with us on Instagram

We’re getting into the reality of selling coaching services, the myth of the “automated” business, and why being in the room (virtually or in person) is your biggest sales asset.

In this episode, we unpack:

Why selling coaching is NOT the same as selling an online course

The #1 mistake most transformational entrepreneurs make when trying to scale

How to leverage live experiences (even virtually!) to build trust and sell

The surprising sales strategy that most business owners ignore

Why automated businesses are NOT the only path to success

How to reverse-engineer your business model for actual conversions

If you’re a coach or service provider struggling to sell your offers, this conversation will change how you think about marketing forever.

Stacey has a special resource for you! Grab her high converting event playbook here!

>> MEET STACEY BRASS-RUSSELL <<

>> CONNECT WITH STACEY <<

Website: https://www.staceybrassrussell.com
Podcast: Passionate & Prosperous Listen Here
Instagram: @staceybrassrussell

>>YOUR NEXT STEPS<<

Let’s chat about your custom visibility plan!
Let’s work together: https://ksco.ca/
Get visible without social media
Connect on IG

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
Screenshotting and sharing it with us on Instagram

Previous Episode

My Secret AI Assistant (and Why You Need One)

AI is here, and it's changing everything. If you haven't started integrating AI into your business yet, you need to—because it's not just a trend; it's the future.

In this episode, I’m diving into how AI has completely transformed the way I create content, run my podcast, and even strategize my visibility. I’ve built my own AI assistant (shoutout to Phoebe, the Podcast Princess!), and she’s already saving me HOURS every week.

This is your permission slip to start exploring AI for yourself. Trust me, once you see what’s possible, your mind will be blown.

Inside this episode, we’ll cover:

How I use AI daily for content creation, podcasting, and strategy
The one thing you need to do before using AI (or risk wasting time)
Why AI is NOT replacing creativity—but amplifying it
How to actually train AI to sound like you (so it doesn’t feel robotic)
Why ignoring AI will put you way behind in business

>>YOUR NEXT STEPS<<

Let’s chat about your custom visibility plan!
Let’s work together: https://ksco.ca/
Get visible without social media
Connect on IG

>>THANKS FOR LISTENING!<<

If you enjoyed this episode, please help us share it with others by:

Following the show - If you would like to get automatic updates of new podcast episodes, hit the follow button! This is one of the best ways to support our show!
Leaving us a positive review - Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you.
Screenshotting and sharing it with us on Instagram

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