The Truth About Video Attribution with Phil Nottingham

03/09/20 • 41 min

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success.

Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization.

An expert in the use of video and creative content to build lasting brands, he has consulted on video strategy for both large and small brands including Red Bull, The Financial Times, Travelex, Tesco, Lidl and Thoughtworks.

Phil currently works as Director of Brand Strategy at the marketing software company, Wistia, where they recently secured the Webby Award for best original series with a documentary about video production, “One, Ten, One Hundred”.

In this episode of the Engage Video Marketing Podcast, we are diving deep into the strategy behind good video marketing and how we can measure its success.

Phil Nottingham is a marketing strategist who specialises in media transformation and regularly speaks around the world about video strategy, brand marketing and search engine optimization.

Previous Episode

The Power of Relationship Marketing with Jessika Phillips

In this episode of the Engage Video Marketing Podcast, I am thrilled to share with you my interview with Jessika Phillips as we talked about the importance of establishing relationship and trust with your customer audience and how this can be beneficial for your business.

Jessika is a social media strategist known for her outspoken dedication relationship marketing.

Jessika’s personal mission is to inspire people to love more, give more and be more through using authentic relating in their everyday to build relationships. She founded NOW Marketing Group in 2010 with only a laptop and a vision. The company is now a Forbes recognised Agency Partner and a certified inbound partner with Hubspot.

NOW Marketing Group works with more than 100 clients across United States and beyond, choosing to serve – not sell. Jessika teaches comprehensive relationship marketing, presents in a weekly videocast “Magnet Marketers” and hosts one of the largest social media Midwest conferences, Social Media Week Lima.

Next Episode

Inside a Video Strategy Coaching Call with Liz Moscrop

In this episode of the Engage Video Marketing Podcast, I am taking you behind the scenes of a one-to-one coaching call that I did with one of the founding students of the Engage Video Marketing Academy - Liz Moscrop.

Liz Moscrop is the founder of GearUp.TV. An award winning private aviation specialist journalist Liz Moscrop attended EAA Air Venture in Wisconsin, and realised there was a much better way of storytelling. After years working for companies such as the Financial Times, The Robb Report, AIN, Arabian Aerospace and Flight Global, she had the knowledge and contacts to gather a splendid team around her.

As you’ll hear in this 1:1 coaching call Liz is considering her options around using live streaming and featuring interviews with industry leaders and she is uncertain about how to best approach this from a strategic perspective.

Through the coaching call Ben works with Liz to develop a plan based around creating a series of effective ‘social engagement’ videos from remotely conducted zoom interviews to solidly position her business as ‘thought leaders’ for her industry.