30: Behind the Scenes of Our First 6-Figure Launch

08/12/21 • 27 min

1 Listener

We officially had our first ever 6-figure live launch, so I am breaking down what happened during the launch in this episode!

I don't usually share exact numbers, but I feel like it is important to do in this episode because I want to debunk a lot of bad advice out there about what it takes to have a 6-figure launch.

I have been doing live launching since early 2018, so I have learned quite a bit over the years about nailing down the right program offering for my audience AND the right methods to make a profitable launch happen.

I am breaking down what we did, what I don’t recommend doing, how to remove the fear of failure, what I will be doing differently for our next launch and so much more.

This episode will not only give you insight into what goes into a 6-figure launch that ACTUALLY MAKES MONEY, but it will also inspire you to keep pushing in your own business.

If you are ready for a behind-the-scenes look at what it took to have a 6-figure launch, listen now!

Resources Mentioned:

Passion to Profit Experience

Empowered Business Lab

DM me on Instagram

Join the Digital Product Insiders FREE Facebook group

How I Pivoted My Entire Business in 2020 podcast episode

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/30

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

We officially had our first ever 6-figure live launch, so I am breaking down what happened during the launch in this episode!

I don't usually share exact numbers, but I feel like it is important to do in this episode because I want to debunk a lot of bad advice out there about what it takes to have a 6-figure launch.

I am breaking down what we did, what I don’t recommend doing, how to remove the fear of failure, what I will be doing differently for our next launch and so much more.

This episode will not only give you insight into what goes into a 6-figure launch that ACTUALLY MAKES MONEY, but it will also inspire you to keep pushing in your own business.

If you are ready for a behind-the-scenes look at what it took to have a 6-figure launch, listen now!

Resources Mentioned:

Passion to Profit Experience

Empowered Business Lab

DM me on Instagram

Join the Digital Product Insiders FREE Facebook group

How I Pivoted My Entire Business in 2020 podcast episode

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/30

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Previous Episode

29: How to Launch Stress-Free with Tasha Booth

Preparing for launches can be so stressful...

I think the majority of business owners would agree to that, but not my guest in this episode, Tasha Booth, because she has totally mastered how to launch stress-free!

Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a Course Launch Support & Digital Marketing Implementation Agency supporting established coaches and course creators with Course & Podcast Launches, Operations & Systems Management, and Content Management & Repurposing. Her team is over 20 members strong and works together to support their clients in being able to focus back onto their zones of genius.

I've been launching for five years, and even though it is always stressful, I know that it has the biggest impact and moves my business forward the most.

Tasha is joining me to talk about how to remove the stress from launches which is something that I didn’t even know was possible.

If you feel the same as me, tune in to this episode to hear what Tasha recommends!

Resources Mentioned:

Visit Tasha's Website

Visit The Launch Guild's Website

Follow Tasha on Instagram

Follow The Launch Guild on Instagram

Like Tasha Booth's Facebook Page

Like The Launch Guild Facebook Page

Join Our Digital Product Insiders Facebook Group

I would love to connect on Facebook or Instagram!

Show notes available at www.monicafroese.com/29

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Next Episode

31: How to Maximize Your Digital Sales By Creating a Product Ascension Ladder with Michelle Thomas

Do you know what a product ascension ladder is?

Essentially, a product ascension ladder is how you bring someone into your business, get them to know, like and trust you, and buy something from you. As they get wins from you, they move up the product ladder, and eventually, they become loyal fans.

Sounds pretty good, right?

This is what I teach in the Empowered Business Lab, and it is also what I am talking about in this episode with my guest Michelle Thomas!

Michelle joined the Empowered Business Lab and is now building a digital product ascension ladder that helps women keep their weight under control, and she does this all while working full time.

Coach Michelle is a mom of 3, grandma to 1.5 and wife. She helps women balance hormones, bust cravings, break plateaus and become the happy, healthy, active, hot, sexy woman, wife, mom and grandma they want to be - all while making food fun and taking the drama out of it! Her signature program, Become a MacroUnicornTM helps women understand how to feed their body so that it works with them instead of fighting them for their final weight loss journey.

She has lost 100 lbs 3 times, and at 42, just as her hormones went wonky, she tackled the journey again and finally won a battle she has been fighting since she was 9 years old. Her mission is to help women win their weight loss battle for the last time because the more women that win, the more healthy children this world will have!

If you're not convinced that digital products are right for you, you need to listen to this episode about how Michelle integrated digital products into her own business and how it totally changed the game for her.

Resources Mentioned:

Passion to Profit Experience

3 Simple Tips for Balancing Hormones

Visit the ONEderland Wellness Website

Follow ONEderland Wellness on Pinterest

Follow ONEderland Wellness on Facebook

Follow MacroUnicorn on Facebook

Visit the MacroUnicorn Website

I would love to connect on

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait... ChatGPT can do THAT?! 🚨

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®