Growing a Sustainable Fashion Brand to over £20million a year with Ryan Shannon from BAM Bamboo Clothing

04/26/21 • 42 min

Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable.

Founded in 2006 they now do £20m sales a year.

We discuss how over the last 2 years they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing.

How it's helped grow the business AND how they've been tackling the thorny question that is attribution.

Get all the links and resources we mention at eCommerceMasterPlan.com

Get $15 off your first month of Tailwind! https://ecmp.info/tailwind

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Ryan Shannon is the Managing Director at BAM Bamboo Clothing an activewear brand on a mission to make clothing more sustainable.

Founded in 2006 they now do £20m sales a year.

We discuss how over the last 2 years they've shifted from spending 70% of their marketing budget on catalogues to spending 70% on digital marketing.

How it's helped grow the business AND how they've been tackling the thorny question that is attribution.

Get all the links and resources we mention at eCommerceMasterPlan.com

Get $15 off your first month of Tailwind! https://ecmp.info/tailwind

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Previous Episode

Is now the time to sell you eCommerce store? With Nate Lind

Nate Lind is the founder of multiple eCommerce businesses to which he’s driven $100 million in sales. Mainly in the men’s and women’s beauty space. Back in episode 163 he explained all about how he does that, and now he’s back to update us on his new focus - helping eCommerce business owners sell their business successfully. It's currently a sellers market - so listen and learn how you might be able to turn you eCommerce business into a big pile of cash ready to take your next steps.

Get all the links and resources we mention at eCommerceMasterPlan.com

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

Next Episode

Trade shows, craft fairs, and 6-figure sales with Sue Monhait of The Ribbon Print Company & Gift Biz Unwrapped

You may know Sue Monhait as the host of the Gift Biz Unwrapped Podcast, but she’s also the owner and CEO of The Ribbon Print Company, a B2B eCommerce business selling customised on-site ribbon printing hardware, software and supplies.

Founded in 2009 they now have annual sales in the mulit-six figures, with a margin growth in the last of 22%. We chat about how she's adapted her business away from trade shows, and helped her customers to grow their businesses without craft fairs.

LOT of great tips in this one for REALLY getting to know your customers.

Get all the links and resources we mention at eCommerceMasterPlan.com

Get $15 off your first month of Tailwind! https://ecmp.info/tailwind

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/