How To Crush It On Instagram: Ecommerce Marketing Audit Part 4 (Ecommerce Marketing School #39)

09/17/20 • 9 min

Ecommerce Marketing School

Previous Episode

How To Increase Your Average Order Value: Secrets From The Masterminds at DBNY [Summer of Growth #4]

So what really moves the needle when it comes to increasing AOV for your ecommerce brand? Amlan Das and Cameron Matthews help solve this problem every day. On this episode, they share:

How one brand quadrupled AOV.
The (almost) surefire way to increase AOV.
2 brands with 🔥 bundling strategies.
The math you need to know cold before testing new offers.

Show Notes & Links:

[3:09] What is AOV and why is it so important to growth?
[4:46] How to balance discounting with a consistent AOV.
[9:59] Go-to plays to increase AOV?
[15:43] AOV success stories.
[21:33] Why a dollar amount discount might perform better than a percentage off.
[32:07] Why bundling can have such an impact on AOV.
[40:03] How Privy can help you increase AOV.
DBNY
Amlan Das on Twitter
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Dan Murphy on Twitter
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