eCommerce Made Easy - Growing your Online Business - The Power of Image Optimization: Boosting Your Website's Performance

The Power of Image Optimization: Boosting Your Website's Performance

09/26/23 • 21 min

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eCommerce Made Easy - Growing your Online Business

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Are your website images slowing you down? Let's revamp your understanding of image optimization, and watch your site's performance skyrocket! This episode is packed with secrets on web image optimization, covering everything from choosing the right file format to understanding the role of alternate text in SEO and ADA compliance. We're arming you with practical tips and a free download to make this process as seamless as possible.
We'll also be taking a deep-dive into the world of image formats for web optimization. Get ready for a thorough exploration of JPEGs, PNGs, and WebP. We're shedding light on the importance of resizing images and sharing foolproof tips on compressing images without losing quality. Additionally, we're guiding you through the process of using Photoshop and GIMP for optimal image optimization. So, buckle up for this insightful journey and remember to rate and subscribe! We're always here to answer your questions or engage in further discussion.
Mentioned Resources:

How to Optimize Images for Web – Downloadable Banner Optimization Guide

Understanding your Site’s Performance – Google Core Web Vitals Podcast

Importance of Accessibility – ADA Compliance Podcast

This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/

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Send Carrie a Text Message!

How to Optimize Images for Web – Downloadable Banner Optimization Guide

Understanding your Site’s Performance – Google Core Web Vitals Podcast

Importance of Accessibility – ADA Compliance Podcast

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Previous Episode

Gearing up for the Rush: Preparing Your Ecommerce Platform for Successful Promotions

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Imagine if your website unexpectedly went viral during a promotional period - would it stand up to the traffic influx or come crashing down? With Black Friday and other major promotional periods around the corner, now is the time to ensure your ecommerce platform is prepared to handle the rush, and we're going to show you how to do exactly that.
By the end of this episode, you'll understand why setting revenue goals and tracking conversion rates are crucial steps in gearing up for a promotion. We'll share invaluable tips on utilizing social media effectively, the importance of robust customer service procedures, and the benefits of sending out personalized mail to your top customers. Buckle up for an engaging conversation that navigates the world of ecommerce, and get ready to reap the benefits of a successful promotion!

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Next Episode

The Impact of Email Marketing on Business Growth: Guided Tour with Tracy Beavers

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Want to unravel the magic of email marketing for your business? Buckle up as we chat with our guest, Tracy Beavers, a juggernaut in the realms of marketing, sales and business growth, and dissect why email marketing is not just a good-to-have but a must-have component of your business strategy. Tracy’s expert insights will shed light on the importance of email marketing for all businesses, be it online or brick-and-mortar, and how it can keep you connected and top of mind with your clients.
Asking yourself, how can you build a powerful and sustained income source? Tracy has got you covered. She shares her time-tested strategies to grow an engaging email list, with potent tips on offering value in exchange for email addresses, using birthday cards and lead magnets as hooks, and engaging effectively in the DMs. If you've been grappling with building and maintaining an email list, here’s your chance to turn things around.
Moving beyond emails, we also delve into the untapped potential of personal Facebook profiles for business growth. Tracy walks us through ways to build a Facebook profile that mirrors your business and magnetizes potential clients. We navigate the delicate balance of putting out business-related content and leveraging your personal profile to grow your email list. In addition, Tracy unveils her secret sauce to emailing - how to make your emails feel like a one-on-one chat and how to shelve the stiff formal tone. Prepare to revamp your Facebook profile and transform your email communication style. Tune in for a power-packed session!
Mentioned Resources:

Join Tracy Beavers Facebook Group – Facebook Group

Connect with Tracy Beavers

Learn with Tracy Beavers*

Upcoming FREE Live Masterclass: How to Grow your Email List & Attract Your Ideal Clients
Join the Waitlist: Business Visibility Made Easy: The Step-by-Step System to Grow an Email list of Your ideal Clients

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eCommerce Made Easy - Growing your Online Business - The Power of Image Optimization: Boosting Your Website's Performance

Transcript

Speaker 100:00:01.304

Welcome to this week's episode of Ecommerce Made Easy . So this week we're talking about how to optimize your images for the web , why it's important , how to do it and what you need to be looking for . So this is a question we get asked a lot in our business . Over the past 20 , some years , and especially as of late , because of Google's new rules that and some of them are