eCommerce Made Easy - Growing your Online Business

Send Carrie a Text Message!

Ready to unlock the full potential of email marketing and skyrocket your business growth? Join us as we discuss powerful insights and strategies to help you make the most of this highly effective marketing tool. With an average open rate of 20% and high conversion rates, email marketing is the ultimate cost-effective way to build relationships with your customers and generate revenue. Our in-depth conversation covers the essential components of successful campaigns, including direct and personal communication, automation, relationship building, customer loyalty, and how to integrate email marketing with your other marketing efforts.
Starting your email marketing journey might seem daunting, but worry not - we're here to help you choose the right email service provider for guaranteed success. We compare popular providers like Aweber and ConvertKit, delving into their features, pricing, and pros and cons. Moreover, we explore how to segment your email list for better targeting, the importance of list hygiene, and how to seamlessly integrate email marketing with your overall marketing strategy. Don't miss this value-packed episode, where we help you maximize your email marketing success and elevate your eCommerce game!
Mentioned Resources:

Email Service Providers

• AWeber – This is the tool we use for our newsletters. We love it because it is a bit more advanced and techy. However, once you do get to know it, it is fairly intuitive. I do love how the free version allows for more advanced things like automation and you can have up to 500 subscribers in the free version. So you can really get the full feel of it before paying for it! Also we have found their support to be excellent, on target and always ready to help!
• ConvertKit – If you want a bit more ‘drag and drop’ like interface then you may like this one better. Its interface is a bit more intuitive but it doesn’t allow you any automations on their free version and you can only have up to 300 subscribers on their free plan.
• List Builder's Society* - Amy Porterfield is well renowned for her list building skills and teaches in a very conscience and efficient way. I felt LBS gave us the edge to put into action some of what we already knew, and some new ideas when it comes to creating and using your email list. We hi

Before we dive into this week’s episode I have to tell you about our awesome 12 days of holiday deals my team and I came up with! For 12 days only, December 1-12 we have a daily deal that is either deeply discounted or Free to help you take your online business to the next level. Check it out and sign up for our newsletter so you don’t miss out! Find all the information at www.bcsesolutions.com/gift/

Again that’s Before you go I wanted to remind you to check out our 12 days of holiday deals! Each deal lasts only 24 hours! You don’t want to miss out! Go right now to www.bcsesolutions.com/gift/ to learn more! Again that’s www.bcsesolutions.com/gift/

Support the show

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever wondered why your website isn't ranking high enough on search engine results, despite using all the 'right' keywords? We're going to kick off the discussion by debunking outdated SEO tactics, with a particular emphasis on the notorious pitfall of keyword stuffing. We’ll then switch gears to the art of crafting language that appeals not just to search engines, but the people behind the screens too. Plus, we'll demonstrate how built-in features in software tools like WordPress can be your secret weapon in the world of SEO.
From creating unique, engaging content to being on the look out for dead links, there is a lot to cover that, with small tweaks, can boost your SEO score! So, sit back and prepare for an avalanche of insights that'll help you revolutionize your online strategy!

Before we dive into this week’s episode I have to tell you about our awesome 12 days of holiday deals my team and I came up with! For 12 days only, December 1-12 we have a daily deal that is either deeply discounted or Free to help you take your online business to the next level. Check it out and sign up for our newsletter so you don’t miss out! Find all the information at www.bcsesolutions.com/gift/

Again that’s Before you go I wanted to remind you to check out our 12 days of holiday deals! Each deal lasts only 24 hours! You don’t want to miss out! Go right now to www.bcsesolutions.com/gift/ to learn more! Again that’s www.bcsesolutions.com/gift/

Support the show

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Ever felt overwhelmed with content creation for your e-commerce business? Imagine if a tool could churn out unique ideas, help you overcome writer's block, and even reword your content for greater clarity - all while saving you precious time. Well, turns out, artificial intelligence could be your knight in shining armor! We kick things off with a fascinating dive into the past, exploring the journey of AI from its early days in the 1950s to its current status as an indispensable tool in our digital lives.
Moving on, we unravel the potential of a specific AI model - GPT chatbots - in content creation. From generating loyal customers to helping you break through that frustrating writer's block, you'd be surprised at what these chatbots can do. But that's not all. One of the most crucial aspects of AI-assisted content is fact-checking for accuracy, and we discuss its importance at length. So, tune in to learn about the wonders of AI, its role in e-commerce, and how it can transform your business. We're ready to answer all your burning questions about AI - just reach out! And before you go, don't forget to rate and subscribe to our podcast.
Mentioned Resources:
Engaging Content that can be Created with the Help of AI
Blogs - Unlocking eCommerce Success: Harness the Power of Blogging

Before we dive into this week’s episode I have to tell you about our awesome 12 days of holiday deals my team and I came up with! For 12 days only, December 1-12 we have a daily deal that is either deeply discounted or Free to help you take your online business to the next level. Check it out and sign up for our newsletter so you don’t miss out! Find all the information at www.bcsesolutions.com/gift/

Again that’s Before you go I wanted to remind you to check out our 12 days of holiday deals! Each deal lasts only 24 hours! You don’t want to miss out! Go right now to www.bcsesolutions.com/gift/ to learn more! Again that’s www.bcsesolutions.com/gift/

Support the show

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Are your website images slowing you down? Let's revamp your understanding of image optimization, and watch your site's performance skyrocket! This episode is packed with secrets on web image optimization, covering everything from choosing the right file format to understanding the role of alternate text in SEO and ADA compliance. We're arming you with practical tips and a free download to make this process as seamless as possible.
We'll also be taking a deep-dive into the world of image formats for web optimization. Get ready for a thorough exploration of JPEGs, PNGs, and WebP. We're shedding light on the importance of resizing images and sharing foolproof tips on compressing images without losing quality. Additionally, we're guiding you through the process of using Photoshop and GIMP for optimal image optimization. So, buckle up for this insightful journey and remember to rate and subscribe! We're always here to answer your questions or engage in further discussion.
Mentioned Resources:

How to Optimize Images for Web – Downloadable Banner Optimization Guide

Understanding your Site’s Performance – Google Core Web Vitals Podcast

Importance of Accessibility – ADA Compliance Podcast

Before we dive into this week’s episode I have to tell you about our awesome 12 days of holiday deals my team and I came up with! For 12 days only, December 1-12 we have a daily deal that is either deeply discounted or Free to help you take your online business to the next level. Check it out and sign up for our newsletter so you don’t miss out! Find all the information at www.bcsesolutions.com/gift/

Again that’s Before you go I wanted to remind you to check out our 12 days of holiday deals! Each deal lasts only 24 hours! You don’t want to miss out! Go right now to www.bcsesolutions.com/gift/ to learn more! Again that’s www.bcsesolutions.com/gift/

Support the show

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering

Send Carrie a Text Message!

Are you guilty of reusing the same password across multiple platforms? Find out how this common mistake can leave your online business vulnerable to cyber threats.
This week, I will be taking you on a deep dive into the interconnected world of personal and website security. Drawing from my two decades of experience in the eCommerce and web development industry, we'll explore the importance of secure passwords, two-factor authentication, and the dangers of insecure Wi-Fi connections.
Did you know that emailing passwords can be a huge security risk? Learn why this practice can be detrimental and the best methods to share sensitive information. We'll also delve into the significance of HTTPS secured websites and recommend some secure password stores. By the end of this episode, you'll understand why using a secure VPN on public networks is a must and how it adds an extra layer of protection to your online activities.
Let's empower you with knowledge and tools needed to navigate the complexities of web security. Tune in and let's secure your online business together.
Mentioned Resources:

Episode 016: How to Protect Your WordPress Site: Simple Steps for Optimal Protection and Peace of Mind

Before we dive into this week’s episode I have to tell you about our awesome 12 days of holiday deals my team and I came up with! For 12 days only, December 1-12 we have a daily deal that is either deeply discounted or Free to help you take your online business to the next level. Check it out and sign up for our newsletter so you don’t miss out! Find all the information at www.bcsesolutions.com/gift/

Again that’s Before you go I wanted to remind you to check out our 12 days of holiday deals! Each deal lasts only 24 hours! You don’t want to miss out! Go right now to www.bcsesolutions.com/gift/ to learn more! Again that’s www.bcsesolutions.com/gift/

Support the show

Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering