Don't Go Live Without It: The Essential Guide to Effective Website Testing for Business Owners
eCommerce Made Easy - Growing your Online Business06/20/23 • 16 min
Ever experienced the panic of discovering major website issues after going live? We've been there too! Join us in this episode as we share a cautionary tale of a client who skipped the crucial step of website testing, resulting in last-minute changes and costly mistakes. We'll reveal the importance of thoroughly testing your site to ensure it accurately reflects your brand and meets your goals.
As the business owner, you have a unique perspective on your website, and you know your customers best. That's why it's vital to take an active role in testing, even if you have a developer on board. We'll guide you through the essential areas to consider, from defining your main website goals to using clear language. Plus, we're providing a handy website testing checklist in our show notes to help you audit your site effectively. Say goodbye to embarrassing errors and hello to a polished, professional online presence.
Mentioned Resources:
Website Testing - How to Test your Website Guide
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06/20/23 • 16 min
3 Listeners
eCommerce Made Easy - Growing your Online Business - Don't Go Live Without It: The Essential Guide to Effective Website Testing for Business Owners
Transcript
We are in the midst of many good lives for new and refreshed websites . I can always tell when from a customer's interaction how much they've tested their website we have built for them , or their refreshed website that we have worked on . When you have a website developer working on a new website for you , or even just simply creating some new features for you , you need to make
Don't Go Live Without It: The Essential Guide to Effective Website Testing for Business Owners Top Questions Answered
Why is testing your website important?
Testing your website is important because it reflects your brand and can have financial implications and missed opportunities if not done properly.
Should the website developer be solely responsible for testing?
While the website developer should test the website, the site owner's input is valuable as they understand their customers and can ensure that the website meets their expectations.
What should be the main focus of website testing?
The main focus of website testing should be on core features such as newsletter sign-ups, quote requests, product purchases, and reviews.
How should website features be tested?
Website features should be tested from a user's perspective, ensuring they are easily accessible and stand out. Users should make notes of what they like and don't like for adjustments by the developer.
How can website language be optimized for clarity?
Website language should use clear language rather than clever language to minimize the need for visitors to interpret. Clear calls-to-action like "Request a quote" are preferable to ambiguous ones like "Learn more."
How should website forms be tested?
Website input forms, checkout forms, and request a quote forms should be tested to see how they handle unexpected inputs such as incorrect formatting or wrong patterns. Clear error handling and language for incorrect inputs are important.
Why is testing website responsiveness important?
Testing website responsiveness ensures that it functions correctly on various devices with different screen sizes and resolutions.
How can valuable feedback be obtained for a website?
Friends, family, and best customers can be asked to review new features or a revamped website to gain valuable feedback.
How much time should be allocated for testing a website?
Around 10% of the development time should be allocated for testing a website, with a minimum of one hour for smaller projects and up to 10 hours or more for larger projects.
What is the recommended approach for testing website goals and features?
It is recommended to select the top 10 website goals or features and thoroughly test them for functionality. If time is limited, at least three to four of the top 10 should be tested.
Where can more detailed testing checklists be accessed?
More detailed testing checklists can be accessed in the show notes at ecommercemadeeasypodcast.com.
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