Boosting Conversions: Turning Site Visitors into Paying Customers
07/11/23 • 27 min
1 Listener
Ever wondered why potential customers window shop on your website yet never make a purchase? This episode unpacks the many reasons why customers loiter without buying and offers actionable strategies to transform those browsers into buyers. From the art of enticing email marketing to the power of persuasive product descriptions, we've got you covered.
In the latter half of the episode, we explore a variety of eCommerce strategies. We discuss the paramount importance of trust in the eCommerce world. We delve into how customer reviews can bolster your credibility and why a straightforward return policy is non-negotiable. We also throw light on the role of a seamless checkout experience and the influence of genuine urgency in nudging customers toward that all-important final step. So tune in and get ready to supercharge your eCommerce game!
Mentioned Resources:
Creating Engaging Content
- Social Media - Mastering Social Media for eCommerce Growth & Engagement
- Email Marketing - Email Marketing: The Key to Unlocking Customer Loyalty & Revenue
- Blogs - Unlocking eCommerce Success: Harness the Power of Blogging
- List Builder's Society* - Amy Porterfield is well renowned for her list building skills and teaches in a very conscience and efficient way. I felt LBS gave us the edge to put into action some of what we already knew, and some new ideas when it comes to creating and using your email list. We highly recommend this program whether you are new to email marketing or a veteran wanting to up your game!
Ensuring Quality User Experience
- Website Testing - The Essential Guide to Effective Website Testing
*This link contains an affiliate link. If you make a purchase, we may earn a small commission at no extra cost to you and many times an extended free trial.
This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/
Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering
Ever wondered why potential customers window shop on your website yet never make a purchase? This episode unpacks the many reasons why customers loiter without buying and offers actionable strategies to transform those browsers into buyers. From the art of enticing email marketing to the power of persuasive product descriptions, we've got you covered.
In the latter half of the episode, we explore a variety of eCommerce strategies. We discuss the paramount importance of trust in the eCommerce world. We delve into how customer reviews can bolster your credibility and why a straightforward return policy is non-negotiable. We also throw light on the role of a seamless checkout experience and the influence of genuine urgency in nudging customers toward that all-important final step. So tune in and get ready to supercharge your eCommerce game!
Mentioned Resources:
Creating Engaging Content
- Social Media - Mastering Social Media for eCommerce Growth & Engagement
- Email Marketing - Email Marketing: The Key to Unlocking Customer Loyalty & Revenue
- Blogs - Unlocking eCommerce Success: Harness the Power of Blogging
- List Builder's Society* - Amy Porterfield is well renowned for her list building skills and teaches in a very conscience and efficient way. I felt LBS gave us the edge to put into action some of what we already knew, and some new ideas when it comes to creating and using your email list. We highly recommend this program whether you are new to email marketing or a veteran wanting to up your game!
Ensuring Quality User Experience
- Website Testing - The Essential Guide to Effective Website Testing
*This link contains an affiliate link. If you make a purchase, we may earn a small commission at no extra cost to you and many times an extended free trial.
This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/
Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering
Previous Episode
How to Optimize Your Ecommerce Site for Mobile: Boost Sales with a User-Friendly Experience
Do you ever feel like your website is losing customers simply because it's not optimized for mobile devices? Fear not, this week's episode of Ecommerce Made Easy is here to help! We guide you through the essentials of creating a mobile-friendly website so you can ensure a seamless user experience for your customers on the go.
Listen in as we discuss the importance of streamlining your site's layout, including your logo, menu, and key call-to-actions. We'll also cover the power of expandable menus like the hamburger menu and tab navigation, along with effective ways to minimize scrolling and make your buttons finger-friendly. Plus, learn how to keep your call-to-action visible and easy to navigate, while making your contact information crystal clear. Say goodbye to frustrated customers and hello to a beautifully optimized mobile site!
Mentioned Resources:
Optimizing for Mobile - Making Your Site Mobile Friendly
This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/
Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering
Next Episode
Mastering Customer Loyalty: Strategies for Turning One-Time Buyers into Lifelong Customers
Ready to turn one-time buyers into lifelong customers? Buckle up for an engaging exploration into the art of customer loyalty! We'll share innovative strategies to transform your customer interactions into a delightful journey that paves the way for repeat business. Dive into the power of tools like live chat, personalized email communication, and targeted social media engagement, all aimed at creating a seamless and exceptional experience. You'll discover the secret behind successful customer loyalty programs and personalized offers that will make your customers feel special and appreciated.
Now, imagine harnessing the power of automation to create lasting relationships with your customers. We will guide you through this process, revealing the impact of small yet thoughtful gestures - think surprise gifts - that can make a world of difference. We'll also discuss the importance of an easy-to-use feedback system that not only enables you to improve your products and services but also makes the customer feel heard and valued. So, join us as we navigate the world of customer loyalty and customer feedback, proving that transforming single-time customers into permanent fans is not only possible but critical for business success! Let’s embark on this journey of creating a customer base that sticks by your side for the long run.
Mentioned Resources:
Creating Compelling User Experiences
- Website Testing – The Essential Guide to Effective Website Testing
- Mobile Experiences – How to Optimize your eCommerce Site for Mobile
- Creating Customers – Boosting Conversions: Turning Site Visitors into Paying Customers
Engaging content
- Blogs – Unlocking eCommerce Success: Harness the Power of Blogging
- List Builder’s Society* – Amy Porterfield is well renowned for her list building skills and teaches in a very conscience and efficient way. I felt LBS gave us the edge to put into action some of what we already knew, and some new ideas when it comes to creating and using your email list. We highly recommend this program whether you are new to email marketing or a veteran wanting to up your game!
*This link contains an affiliate link. If you make a purchase, we may earn a small commission at no extra cost to you and many times an extended free trial.
This week’s episode is sponsored by our Search Engine Optimization Mini Course. Our Free online digital course that teaches eCommerce and website owners how to level up their search engine rankings with some simple, doable steps! Join us at www.ecommercemadeeasypodcast.com/seominicourse/
Be sure to subscribe to our podcast where ever you are listening!
You can find our show notes at:
https://www.ecommercemadeeasypodcast.com
Find more of our resources and newsletter subscription here:
https://linktr.ee/bcsengineering
eCommerce Made Easy - Growing your Online Business - Boosting Conversions: Turning Site Visitors into Paying Customers
Transcript
There are a variety of reasons that customers browse your website but do not buy . Some reasons are a normal part of the process of converting a visitor into a customer . Some are because of issues on the site or customer confidence in your products or services . Do you know what some of those main reasons are And do you know which ones you can work with to help prevent and make
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