Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast - You Really Can Use AI To Level Up Your Organic Traffic This Year — Michael Simmons | How To Generate Organic Traffic On Shopify, Why AI Makes SEO Faster And Easier, What SEO Strategy Works Best, How Google Ads Affect Search Engine Optimization (#389)

You Really Can Use AI To Level Up Your Organic Traffic This Year — Michael Simmons | How To Generate Organic Traffic On Shopify, Why AI Makes SEO Faster And Easier, What SEO Strategy Works Best, How Google Ads Affect Search Engine Optimization (#389)

04/14/25 • 32 min

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy.
Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads.
Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.

Topics discussed in this episode:
- Why is organic traffic still hard for Shopify brands to get.
- How does Google’s ad focus impact your SEO strategy.
- What mindset do you need to win in SEO today.
- Why is AI the key to faster, easier SEO.
- How does Plug In AI optimize Shopify content automatically.
- What’s the best mix of AI and manual SEO control.
- Why you must speak to both customers and Google bots.
- How AI can optimize 20,000 SKUs in hours.
- What results can you expect in the first 60 days.
- Why now’s the time to prioritize SEO for long-term growth.

Links & Resources

Website: https://pluginuseful.com/
Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizer

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3uz99evm

MORE RESOURCES
Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

Links & Resources

Website: https://pluginuseful.com/
Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizer

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3uz99evm

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Previous Episode

How Sending Free Products To Micro-influencers Can Scale Your Ecommerce Brand — William Gasner | Why Micro Influencers Matter, How To Find Influencers, What Compensation Models Work, How To Manage Influencers, How Influencers Boost Marketplace Ranks #388

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we explore how sending free products to micro influencers can effectively scale your eCommerce brand.
William Gasner, co-founder and chief marketing officer of Stack Influence, shares his expertise on why brands are shifting from celebrity endorsements to micro influencers.
William explains how to find the right influencers, compensation models that work, and strategies for leveraging influencer marketing to improve marketplace visibility and drive authentic engagement.
If you're looking to automate and scale micro-influencer marketing sign up for Stack Influence at stackinfluence.com.

Topics discussed in this episode:
- Why micro influencers matter.
- How to find influencers.
- What compensation models work.
- How to manage influencers.
- How trust affects marketing.
- How marketplaces reward visibility.
- Why Amazon ranking matters.
- What Stack Influence offers.

Links & Resources

Website: https://stackinfluence.com/
Instagram: https://www.instagram.com/stackinfluence/
LinkedIn: https://www.linkedin.com/in/william-gasner
X/Twitter: https://x.com/stackinfluence

Get access to more free resources by visiting the show notes at
https://tinyurl.com/36euvhba

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Next Episode

How Negative Reviews Hurt Your Brand (And What You Can Do About It) — Shane Barker | Why Bad Reviews Kill Sales And Boost Ad Costs, How To Tell Fake From Real Feedback, How Amazon Rules Allow Review Removals, Why DIY Review Removal Is Difficult (#390)

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we explore the impact of negative reviews on Amazon sellers and how to effectively manage them.

Our guest, Shane Barker, CEO and founder of Trace Fuse, shares insights from his 20+ years in marketing and his pioneering work with the first Amazon TOS-compliant negative review removal system.

Shane discusses the challenges sellers face with unfair and fraudulent reviews and offers strategies to protect and grow your brand on Amazon.

Visit the TraceFuse Amazon Review Checker at https://tracefuse.ai/amazon-review-checker/

Topics discussed in this episode:

Why negative reviews impact more than ratings - affecting BSR, PPC costs and sales by up to 50%.
How Trace Fuse removes Amazon TOS-violating reviews while staying compliant.
What competitor attacks look like - strategic negative reviews before Prime Day or product launches.
How to differentiate between valuable negative feedback and fraudulent reviews.
Why proactive review monitoring prevents sales losses before they happen.
What makes supplements, beauty and pet products most vulnerable to review manipulation.
How Amazon's review guidelines determine which reviews qualify for removal.
Why DIY review removal has such a steep learning curve with Amazon.
How Trace Fuse achieved 13,000+ review removals for 500+ clients.
What sellers should consider before investing in professional review management.

Links & Resources

Website: https://tracefuse.ai/
LinkedIn: https://www.linkedin.com/company/tracefuse/
LinkedIn: https://www.linkedin.com/in/shanebarker
X/Twitter: https://twitter.com/shane_barker
Instagram: http://instagram.com/shanebarker

Get access to more free resources by visiting the show notes at
https://tinyurl.com/mr2xyvjz

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast - You Really Can Use AI To Level Up Your Organic Traffic This Year — Michael Simmons | How To Generate Organic Traffic On Shopify, Why AI Makes SEO Faster And Easier, What SEO Strategy Works Best, How Google Ads Affect Search Engine Optimization (#389)

Transcript

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