Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

Marketing and DTC strategies for selling on Amazon, Shopify, and other retail platforms. Starting an online store is easy—turning a profit takes strategy.

The ‘Ecommerce Coffee Break’ delivers proven tips, tools, and strategies to help you master digital marketing and online sales.

Hear from top eCommerce experts sharing what works now to grow your business.

From marketing and AI to DTC and sales, we cover everything you need to boost revenue and build a thriving brand.

Whether you’re starting out or leveling up, our 400+ free episodes provide the roadmap to your eCommerce success.

Some examples:
✨ Mastering paid ads (Meta/Google), social media marketing, email marketing
✨ Selecting the best apps & marketing tech for your needs
✨ Optimizing your store for higher conversion rates
✨ Scaling your ecommerce business with minimum effort
✨ Improving productivity and profitability

🎧 Short episodes, ideal for listening on the go. New episodes are released each week.

⭐ Please follow, rate, and review the podcast if you enjoy it.

🎧 Podcast playlists: https://ecommercecoffeebreak.com/playlists

📨 Free Ecom Newsletter: https://newsletter.ecommercecoffeebreak.com/

🎙️ Want to be a guest? To apply, visit: https://ecommercecoffeebreak.com/podcast-guest-application/

📢 Sponsorship and business inquiries: [email protected]

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Follow us for: How to make money online, Make money online, Make money from home, Best ways to make money, Amazon, Shopify, Online store, How to start an online store, Selling online, Ecommerce, Direct to consumer, Business podcast, How to sell online, WooCommerce, Side hustle, Shopify marketing, ecommerce marketing, AI marketing, D2C, B2B, direct to customer, TikTok shop, Digital Marketing Strategies, Direct-to-consumer Marketing, E-commerce, Ecommerce, Ecommerce News, Ecommerce Podcast, Digital Marketing, Online Marketing

#6 in the Top 100 e-commerce All time chart

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Top 10 Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast Episodes

Goodpods has curated a list of the 10 best Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast episode by adding your comments to the episode page.

Watch This To Boost Your Business! 5 Things You Need To Do...

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

11/10/22 • 9 min

Here are some tips and strategies on how you can increase your productivity and work less to achieve better results in your business.
Want to get in front of 1000's of Shopify merchants and business owners?
Become a featured interview guest on the show.
More info: https://www.clauslauter.com/podcast-guest-application/
Continue the Conversation
In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.
Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.
This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.
Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/
Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.
Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

MORE RESOURCES
Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

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Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

1 Listener

Podcast Listener Survey - Need your help! | #075

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

01/24/22 • 3 min

I am curious to learn more about you in this episode.
To provide you with better content on the podcast episodes and videos, I have created a short survey.
Let me know your answers by clicking the following link: https://forms.gle/g2cpxXhH2JjeBmbb7
Thank you for your help. You are awesome!
_______________

Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________
🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN
🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________
CONNECT WITH ME:
🌟 Website: https://www.clauslauter.com/
➡️ Business Inquiries: [email protected]
Facebook: https://www.facebook.com/ClausLauterCoaching/
Instagram:

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Boost sales with upsell and cross-sell recommendations | Artyom Rabzonov

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

09/21/21 • 12 min

In this episode, I talk with Artyom Rabzonov, Co-founder at Exto.io, about how to use upsell and cross-sell to improve your conversion rate and average order value.
On the Show Today You’ll Learn:

Why you should use up- and cross-sell on your store.
How to find out where to put your up and cross-sells.
Why you should use post-purchase upsells
And more!

Links:
https://recom.ai
https://apps.shopify.com/automatic-related-products

Got A Question You Want Answered On the Podcast?
Ask your questions or let me know if there is a topic or guest you’d like to hear from in the comments below or click here to visit my contact page and submit your question there for a chance to be featured on one of my upcoming Q&A episodes
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________
🎯 Join my GET CONVERSIONS Program and get sales.

If you're looking to accelerate and under $100k a month right now: I’m working with a few Shopify store owners for the next 12 weeks to help them get sales, and unlock the full revenue potential of their business. If you'd like to get some growth this month, book a call with me at https

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Billy Price on Overcoming Adversity and build an Innovative Shoe Brand | #086

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

03/31/22 • 20 min

This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom and Zappos.
We talk about how the adaptive BILLY Footwear brand spiraled out of a personal need.
On the Show Today You’ll Learn:
- How he persevered after facing an unexpected tragedy.
- How to become a transformative force in the $200 billion + global footwear market.
- How to take the first step in getting into the market.
- Why it's important to be patient when designing a product or prototyping one.
- How epic failures can be an opportunity.
- And more
Links & Resources
https://billyfootwear.com/
https://www.facebook.com/billyfootwear
https://www.youtube.com/c/billyfootwear
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

You Really Can Use AI To Level Up Your Organic Traffic This Year — Michael Simmons | How To Generate Organic Traffic On Shopify, Why AI Makes SEO Faster And Easier, What SEO Strategy Works Best, How Google Ads Affect Search Engine Optimization (#389)

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

04/14/25 • 32 min

Subscribe to the ECB newsletter: https://newsletter.ecommercecoffeebreak.com/

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In this episode, we dive into how AI can boost your organic traffic and improve your SEO strategy.
Mike Simmons, CEO of Plug In Useful, shares insights on using AI tools to help Shopify store owners compete in the crowded SEO landscape, save time on optimization, and grow organic traffic without relying on paid ads.
Discover how Plug In AI makes SEO accessible and affordable for e-commerce businesses of all sizes.

Topics discussed in this episode:
- Why is organic traffic still hard for Shopify brands to get.
- How does Google’s ad focus impact your SEO strategy.
- What mindset do you need to win in SEO today.
- Why is AI the key to faster, easier SEO.
- How does Plug In AI optimize Shopify content automatically.
- What’s the best mix of AI and manual SEO control.
- Why you must speak to both customers and Google bots.
- How AI can optimize 20,000 SKUs in hours.
- What results can you expect in the first 60 days.
- Why now’s the time to prioritize SEO for long-term growth.

Links & Resources

Website: https://pluginuseful.com/
Shopify App Store: https://apps.shopify.com/plug-in-ai-seo-optimizer

Get access to more free resources by visiting the show notes at
https://tinyurl.com/3uz99evm

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Video Creators' Tips For Using Humor In Marketing | #089 Shelby Dash and Kristina Clifford

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

04/18/22 • 20 min

This episode features Shelby Dash and Kristina Clifford, the founders of take2content.com. As comedic actresses, content creators, and writers/producers, they help brands create funny viral videos that get views and drive sales.
On the Show Today You’ll Learn:

Why humor in marketing can increase sales
How to brainstorm funny video ads
Why brands need to be ready to take the risk
What makes a good video
And more

Links & Resources
Website: https://www.take2content.com/
Youtube: https://www.youtube.com/channel/UCzH45sZ4U-yMXMrRT0aD5_A
Instagram: https://www.instagram.com/take2content/
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

How to Survive a Recession and Thrive | #226 Mario Peshev

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

09/05/23 • 25 min

In this podcast episode, we discuss how to survive a recession and a build more resilient business over time. Our featured guest on the show is Mario Peshev, Business Advisor, Angel Investor, and CEO of Rush, DevriX, and GrowthShuttle at mariopeshev.com.

On the Show Today, You’ll Learn:

What are some industries that are thriving despite the economic challenges.
How can businesses prepare for a recession and make the most of it.
How can businesses expand their product offerings to attract more customers.
What strategies can help businesses retain their customer base during tough times.
Are there specific advertising platforms or channels to consider during a recession.
How can entrepreneurs adapt their business models to changing economic conditions.
What benefits can pay-later features and solutions bring to an e-commerce store.

Links & Resources
Website: https://mariopeshev.com/
LinkedIn: https://www.linkedin.com/in/mpeshev/
Twitter: https://twitter.com/no_fear_inc
Instagram: https://www.instagram.com/dailypeshev/

Get access to more free resources by visiting the podcast episode page at
bit.ly/3P8zVgG

Episode Sponsor
StoreHero: The ultimate profit platform for ecommerce brands & agencies. Centralize your ecommerce, marketing & finance data for a crystal-clear view of unit economics, margins & profitability. Save 10+ hours weekly and gain insights into contribution margins. Equip your business with the tools for sustainability and profit. Log in to storehero.ai and start making informed decisions today!For inquiries about becoming a guest or sponsoring the podcast, email [email protected].

Subscribe & Listen Everywhere:

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Why Your Customers Unboxing Experience Is Important | #125 Dru Carpenter

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

11/12/22 • 16 min

This episode features a conversation with Dru Carpenter, Founder & CCO of Slippy.io. We discuss how brands can personalize the unboxing experience and why this is important.
On the Show Today You’ll Learn:

The best Marketing channel with a high opening rate
How to can increase the lifetime value of your customers
Why the unboxing experience of the customer is so crucial
Why personalization is essential
And more

Dru Carpenter is the Founder & CCO of Slippy.io. Dru started selling online ~ 6 years ago and joined a fulfillment company called Huboo as one of their first sales hires. He helped scale that business to Series B, and then decided to jump back into the early-stage startup world by joining a company called Scribeless, which provides “handwritten" direct mail services.
Combining his experience in selling and then providing fulfillment and direct mail services, he founded slippy to create a new marketing channel for eCommerce and enable brands to personalize the unboxing experience.
Links & Resources
Website: https://www.slippy.io/
LinkedIn: https://www.linkedin.com/company/slippyio/about/
Continue the Conversation
In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.
Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.
This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.
Join the Ecom Merchant Pro Community! Podcast listeners get 50% off for life with the coupon: EMPC

Join here: https://www.clauslauter.com/ecom-merchant-pro/
Subscribe & Listen Everywhere:

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

06/11/24 • 29 min

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.
Topics discussed in this episode:

Why third-party cookies are dying and its impact on Google and Facebook ads
How first-party data from your store can improve ad accuracy
How losing third-party cookies do impact ad budgets
How merchants can use first-party data in ads
How does AI optimize ad campaigns
Why dynamic segmentation is key for targeted ads
How merchants can use AI for better results in Google and Facebook ads

Links & Resources
Website: https://adscale.com/
Shopify App Store: https://apps.shopify.com/adscale
LinkedIn: https://www.linkedin.com/in/mati-ram-0930517/
X/Twitter: https://twitter.com/adscale
Get access to more free resources by visiting the podcast episode page at
t.ly/7_ytVSubscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Top 9 Shopify Apps | Ecommerce Revenue TIPS | #080 Claus Lauter

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

02/10/22 • 12 min

In this episode, I go through the must-have Shopify apps that I use with great success. These apps will help you make more sales and revenue.
You can find a list of the apps down below.
✅ SEO Manager https://apps.shopify.com/seo-meta-manager
✅ Smart Search & Filter https://apps.shopify.com/searchanise
✅ Loox - Photo Reviews https://apps.shopify.com/loox
✅ One Click Upsell - Zipify OCU https://apps.shopify.com/zipify-oneclickupsell
✅ Back in Stock & Restock Alerts https://apps.shopify.com/out-of-stock-1
✅ Klaviyo https://apps.shopify.com/klaviyo-email-marketing
✅ Gorgias ‐ Live Chat & Helpdesk https://apps.shopify.com/helpdesk
✅ Order Tracking at your store https://apps.shopify.com/packages24
✅ Rewind Backups https://apps.shopify.com/backup
Subscribe & Listen Everywhere:

Please support the podcast by giving an honest Rating/Review for the show on iTunes!
Share the podcast with your family, friends, and co-workers.
Tag the podcast on Instagram @clauslauter and let me know what you like about it.
If you like the content and would like to support the podcast, you can buy me a coffee here.

_______________
🎯 Join the Conversion Masterclass Program and get sales.
If you

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

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FAQ

How many episodes does Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast have?

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast currently has 426 episodes available.

What topics does Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast cover?

The podcast is about E-Commerce, Marketing, Entrepreneurship, Ecommerce, Dropshipping, Podcasts, Digital Marketing, Shopify and Business.

What is the most popular episode on Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast?

The episode title 'Watch This To Boost Your Business! 5 Things You Need To Do...' is the most popular.

What is the average episode length on Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast?

The average episode length on Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast is 20 minutes.

How often are episodes of Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast released?

Episodes of Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast are typically released every 2 days, 20 hours.

When was the first episode of Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast?

The first episode of Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast was released on Apr 22, 2021.

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Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

Claus Lauter

Top 10 Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast Episodes

Featured in these lists

FAQ

How many episodes does Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast have?

What topics does Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast cover?

What is the most popular episode on Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast?

What is the average episode length on Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast?

How often are episodes of Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast released?

When was the first episode of Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast?

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