
Billy Price on Overcoming Adversity and build an Innovative Shoe Brand | #086
03/31/22 • 20 min
This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom and Zappos.
We talk about how the adaptive BILLY Footwear brand spiraled out of a personal need.
On the Show Today You’ll Learn:
- How he persevered after facing an unexpected tragedy.
- How to become a transformative force in the $200 billion + global footwear market.
- How to take the first step in getting into the market.
- Why it's important to be patient when designing a product or prototyping one.
- How epic failures can be an opportunity.
- And more
Links & Resources
https://billyfootwear.com/
https://www.facebook.com/billyfootwear
https://www.youtube.com/c/billyfootwear
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
- Please support the podcast by giving an honest Rating/Review for the show on iTunes!
- Share the podcast with your family, friends, and co-workers.
- Tag the podcast on Instagram @clauslauter and let me know what you like about it.
- If you like the content and would like to support the podcast, you can buy me a coffee here.
_______________
🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN
🎯 CONVERSION OP
MORE RESOURCES
Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
This episode features Billy Price, co-founder of BILLY Footwear, an innovative footwear company that is featured in hundreds of stores like Nordstrom and Zappos.
We talk about how the adaptive BILLY Footwear brand spiraled out of a personal need.
On the Show Today You’ll Learn:
- How he persevered after facing an unexpected tragedy.
- How to become a transformative force in the $200 billion + global footwear market.
- How to take the first step in getting into the market.
- Why it's important to be patient when designing a product or prototyping one.
- How epic failures can be an opportunity.
- And more
Links & Resources
https://billyfootwear.com/
https://www.facebook.com/billyfootwear
https://www.youtube.com/c/billyfootwear
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
- Please support the podcast by giving an honest Rating/Review for the show on iTunes!
- Share the podcast with your family, friends, and co-workers.
- Tag the podcast on Instagram @clauslauter and let me know what you like about it.
- If you like the content and would like to support the podcast, you can buy me a coffee here.
_______________
🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN
🎯 CONVERSION OP
MORE RESOURCES
Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
Previous Episode

New Masterclass: Become Better at Conversion Rate Optimization in One Hour | #085
In this episode, I talk about the difference between a beautiful website and one that converts well.
New store owners usually think about conversion rates the LAST, but it's the one thing that can have the most detrimental effect on their sales.
When you increase your conversion rate by 1%, you double your sales without doing anything extra.
Don't just focus on traffic and marketing...
For a quick introduction to Conversion Rate Optimization, sign up now for our new Masterclass 'Become Better at Conversion Rate Optimization in One Hour'.
Click here to get on the Waitlist: https://www.clauslauter.com/conversion-optimization-masterclass/
_______________
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
- Please support the podcast by giving an honest Rating/Review for the show on iTunes!
- Share the podcast with your family, friends, and co-workers.
- Tag the podcast on Instagram @clauslauter and let me know what you like about it.
- If you like the content and would like to support the podcast, you can buy me a coffee here.
_______________
🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN
🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info:
MORE RESOURCES
Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
Next Episode

Google Ads Performance Max Campaigns for Shopify | #087 Claus Lauter
In this episode, you will learn how to create a Google AdsPerformance Max campaign.
Check out everything you need to know, and how to get started to use it for your products in your Shopify store.
Subscribe & Listen Everywhere:
Listen On: clauslauter.com | Apple Podcasts/iTunes | Spotify | Amazon Music/Audible | Stitcher | Deezer | Google Podcast
- Please support the podcast by giving an honest Rating/Review for the show on iTunes!
- Share the podcast with your family, friends, and co-workers.
- Tag the podcast on Instagram @clauslauter and let me know what you like about it.
- If you like the content and would like to support the podcast, you can buy me a coffee here.
_______________
🎯 Join the Conversion Masterclass Program and get sales.
If you're looking to accelerate on Shopify and under $100k a month right now: Join the only Online Membership & Mentorship Program that includes: Ongoing Live Coaching | On-Demand Training | Masterclass Community. Join here: https://bit.ly/3uOdXoN
🎯 CONVERSION OPTIMIZATION AUDIT: Check out my Conversion Rate Optimization solutions that help you to improve your conversion rate and to turn more visitors into buyers. More info: https://bit.ly/3mqiolK
________________
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MORE RESOURCES
Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422
Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!
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