Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast - Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads

Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads

06/11/24 • 29 min

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast

In this podcast episode, we discuss how to tap into the power of AI to create ads and manage ad campaigns for your online store across multiple channels, all in one place. Our featured guest on the show is Mati Ram, CEO at AdScale.com.
Topics discussed in this episode:

Why third-party cookies are dying and its impact on Google and Facebook ads
How first-party data from your store can improve ad accuracy
How losing third-party cookies do impact ad budgets
How merchants can use first-party data in ads
How does AI optimize ad campaigns
Why dynamic segmentation is key for targeted ads
How merchants can use AI for better results in Google and Facebook ads

Links & Resources
Website: https://adscale.com/
Shopify App Store: https://apps.shopify.com/adscale
LinkedIn: https://www.linkedin.com/in/mati-ram-0930517/
X/Twitter: https://twitter.com/adscale
Get access to more free resources by visiting the podcast episode page at
t.ly/7_ytVSubscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

MORE RESOURCES
Enjoying this episode? Here are a few ways to grow your business: https://ecommercecoffeebreak.com/level-up/
Store Optimization Beginners Guide: Instant PDF Download! It's FREE. 👉 https://ecommercecoffeebreak.com/essential-conversion-optimization-guide/
Top Tools, Apps, and Services used by leading Ecommerce Brands: https://ecommercecoffeebreak.com/quiz-results/
Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://podcasts.apple.com/us/podcast/ecommerce-coffee-break-digital-marketing-podcast-for/id1567749422

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Why third-party cookies are dying and its impact on Google and Facebook ads
How first-party data from your store can improve ad accuracy
How losing third-party cookies do impact ad budgets
How merchants can use first-party data in ads
How does AI optimize ad campaigns
Why dynamic segmentation is key for targeted ads
How merchants can use AI for better results in Google and Facebook ads

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Previous Episode

undefined - Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)

Behind the Cart: AI's Secret Role in Conversational eCommerce — Marshall Cowan | What is Conversational Commerce, How AI is Changing Customer Service, How to Keep AI Interactions Authentic, Why AI Might Replace Traditional Sales Funnels (#312)

In this podcast episode, we discuss AI's Secret Role in Conversational eCommerce. Our featured guest on the show is Marshall Cowan, CEO at Clevertar.com
Topics discussed in this episode:

What is conversational commerce.
How AI is changing DTC customer service.
How modern AI enables real two-way conversations.
Why traditional e-commerce may be disrupted by conversational AI guides.
Why conversational commerce drives personalization at scale.
How to keep AI interactions authentic and on-brand.
What data privacy issues to consider with conversational AI.
Why AI might replace traditional sales funnels.

Links & Resources
Website: https://conversagent.app
Shopify App Store: https://apps.shopify.com/conversagent
LinkedIn: https://www.linkedin.com/in/marshallcowan/
LinkedIn: https://www.linkedin.com/company/12100597/
Facebook: https://www.facebook.com/clevertar/
Get access to more free resources by visiting the podcast episode page at
t.ly/Mpy7iSubscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Next Episode

My AI Podcast Avatar Speaks Spanish Like A Native — Claus Lauter | Thoughts on Too Many Shopify Apps, Current Trends in Ecommerce and Ad Spending, Why Avoid Dropshipping with Alibaba, Benefits of Founder's Sidekick Program, Claus's Nomad Lifestyle

In this podcast episode, I share an update on the Ecommerce Coffee Break Podcast and what’s in the pipeline for the next months.
Topics discussed in this episode:

Why creating a Spanish version of the podcast will benefit the Spanish-speaking ecommerce community
Thoughts on the overwhelming number of Shopify apps available to merchants
The current trends in ecommerce and global ad spending
Advice against starting a business with dropshipping models from platforms like Alibaba and AliExpress
How new ecommerce entrepreneurs can benefit from the new Founder's Sidekick program
Claus shares his upcoming travel itinerary and offers advice to those who are interested in the nomad lifestyle

Links & Resources
Website: https://ecommercecoffeebreak.com/
Spanish Website: https://es.ecommercecoffeebreak.com/
LinkedIn: https://www.linkedin.com/in/clauslauter/
X/Twitter: https://x.com/clauslauter
Instagram: https://www.instagram.com/ecommercecoffeebreak/
Get access to more free resources by visiting the podcast episode page at
t.ly/upsvMSubscribe & Listen Everywhere:
Listen On: ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | Podurama

Advertise on ECB - https://ecommercecoffeebreak.com/podcast-sponsorship/
Follow the podcast to catch all the bonus episodes I am adding. Hit that follow button now!

Ecommerce Coffee Break – The Ecom Marketing & Sales Podcast - Stop Losing Money On Ads! Try This Insane AI Hack — Mati Ram | Using First-party Data In Ads, How AI Optimizes Ad Campaigns, Using AI for Better Google And Facebook Ad Results, Importance of Dynamic Segmentation for Targeted Ads

Transcript

Claus Lauter: Welcome to the e commerce coffee break podcast. Today, we revisit the episode with Mati Ram, CEO of AdScale.Com, where we discussed the power of AI to create ads and manage ad campaigns. So let's dive right into it.
Voice Over: This is the e commerce coffee break. A top rated Shopify growth podcast dedicated to Shopify merchants. And business owners looking to grow their online stores. Learn how to survive in the fast changing e commerce world with your host, Claus Lauter, and