Ep 26: How Sylvia Beat Cancer And Found Her Calling Building Amidira

06/20/22 • 44 min

After being diagnosed with breast cancer, Sylvia's life completely changed overnight.
With the strength of her family and an incredible community, she pulled through.
Now, she has started a brand called Amidira - cancer care packages from a cancer survivor herself.
Topics covered:

Life before cancer and working for Shopify
The moment Sylvia found out she had breast cancer
The experience and how she pulled through
The idea to start a brand helping other cancer patients
Working a full-time job whilst building a brand
How to find freelancers that are really good
Her future plans for the brand

AMIDIRA:
https://amidira.com/
https://www.linkedin.com/in/sylvng

Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha

Life before cancer and working for Shopify
The moment Sylvia found out she had breast cancer
The experience and how she pulled through
The idea to start a brand helping other cancer patients
Working a full-time job whilst building a brand
How to find freelancers that are really good
Her future plans for the brand

AMIDIRA:
https://amidira.com/
https://www.linkedin.com/in/sylvng

Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha

Previous Episode

Ep 25: How Dustin Grew FireCreek Snacks to Multi 7-Figures Completely Organically

Find product. Build website. Launch ads.
That's the consensus most marketers have on how to build a DTC brand - but there's more than one way to skin a cat, as the saying goes...
This was also the advice that nearly bankrupted FireCreek snacks before Dustin Riechmann and founder Ryan Hansen took a very different approach - podcasting and partnerships.
Topics covered:

Dustin's backstory
Why he quit the 9-5
How his FireCreek journey began
The power of toe 2 toe marketing
Discovering podcasting in lockdown
Why podcasting can work for DTC brands
How to identify the podcasts for you brand
How to get featured on those podcasts
The future for FireCreeck snacks and exit strategy

FIRECREEK SNACKS:
www.firecreeksnacks.com/
www.linkedin.com/in/dustinriechmann/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha

Next Episode

Ep 27: How Steven Turned Down Shark Tank Investors But Still Grew to over 30 Million in under 10 years - Xero Shoes

Steven's never had a job, not the kind most of us know anyway. Although the list of accomplishments to his name is quite astounding - from filmmaking to being a Masters All-American sprinter to a Professional stand-up comic, there's not much he hasn't done.
Back in 2013, another adventure began when he started running barefoot and realized that we've been going against human nature for the last century.
Together with his wife, Lena, they're changing the world one step at a time.
Topics covered: