Ecom Alphas

Find product. Build website. Launch ads.
That's the consensus most marketers have on how to build a DTC brand - but there's more than one way to skin a cat, as the saying goes...
This was also the advice that nearly bankrupted FireCreek snacks before Dustin Riechmann and founder Ryan Hansen took a very different approach - podcasting and partnerships.
Topics covered:

• Dustin's backstory
• Why he quit the 9-5
• How his FireCreek journey began
• The power of toe 2 toe marketing
• Discovering podcasting in lockdown
• Why podcasting can work for DTC brands
• How to identify the podcasts for you brand
• How to get featured on those podcasts
• The future for FireCreeck snacks and exit strategy

FIRECREEK SNACKS:
www.firecreeksnacks.com/
www.linkedin.com/in/dustinriechmann/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha

I spoke to a successful DTC founder the other day.

He told me they'd used 11 agencies in 2 years.

It stories like this that give agencies a bad rep.

Many brands are now frightened to even hire one.

But how can we solve it?

It starts with good quality information.

And education.

There are 8 key questions we need to answer:

1- What phases of growth to DTC brands go through on the marketing side?
2- What is the right time to hire a marketing agency?
3- What is the process of discovery?
4- What are the red flags of rotten apples?
5- How do you know you've found a good agency?
6- What actually happening from the agencies perspective?
7- How should onboarding be done properly?
8- Is it possible to build a long-term agency partnership?

Thankfully, we answered them for you.

On this week's Epsiode of the Ecom Alphas Podcast.

How To Find A Long-Term Marketing Agency For Your Brand.

Pulling back the curtain from the agency side.

And getting brutally honest.
Nigel:
www.linkedin.com/in/nigelthomas-ai/

From helping build Lazada to scaling $100 Million DTC brands, Alexis has seen it all.
Now the COO of Branded, an acquisition team that invests and helps Amazon brands realize their true potential...
With the aim of building a portfolio of 9 figure challenger brands.
Alexis is a true eCommerce entrepreneur.
Here's what we covered:

• Amazon's plans long-term
• Why should Amazon brands go DTC
• The Branded process A-Z for accelerated growth
• The future of eCommerce and what to look out for
• How we should learn social selling from the Asian Market
• The biggest mistakes most eCommerce brand owners make

BRANDED:
www.linkedin.com/in/alexis-lanternier-13bb66/
joinbranded.com/
Nigel:
www.linkedin.com/in/nigelthomas-ai/

BELLROY:
https://bellroy.com/
https://www.linkedin.com/in/andyfallshaw/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha

BELLROY:
https://bellroy.com/
https://www.linkedin.com/in/andyfallshaw/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha