Ep 25: How Dustin Grew FireCreek Snacks to Multi 7-Figures Completely Organically

06/13/22 • 74 min

Find product. Build website. Launch ads.
That's the consensus most marketers have on how to build a DTC brand - but there's more than one way to skin a cat, as the saying goes...
This was also the advice that nearly bankrupted FireCreek snacks before Dustin Riechmann and founder Ryan Hansen took a very different approach - podcasting and partnerships.
Topics covered:

Dustin's backstory
Why he quit the 9-5
How his FireCreek journey began
The power of toe 2 toe marketing
Discovering podcasting in lockdown
Why podcasting can work for DTC brands
How to identify the podcasts for you brand
How to get featured on those podcasts
The future for FireCreeck snacks and exit strategy

FIRECREEK SNACKS:
www.firecreeksnacks.com/
www.linkedin.com/in/dustinriechmann/
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Triple Whale Discount: Alpha

06/13/22 • 74 min

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