Ep 17: How To Find A Long-Term Marketing Agency For Your Brand
04/18/22 • 49 min
I spoke to a successful DTC founder the other day.
He told me they'd used 11 agencies in 2 years.
It stories like this that give agencies a bad rep.
Many brands are now frightened to even hire one.
But how can we solve it?
It starts with good quality information.
And education.
There are 8 key questions we need to answer:
1- What phases of growth to DTC brands go through on the marketing side?
2- What is the right time to hire a marketing agency?
3- What is the process of discovery?
4- What are the red flags of rotten apples?
5- How do you know you've found a good agency?
6- What actually happening from the agencies perspective?
7- How should onboarding be done properly?
8- Is it possible to build a long-term agency partnership?
Thankfully, we answered them for you.
On this week's Epsiode of the Ecom Alphas Podcast.
How To Find A Long-Term Marketing Agency For Your Brand.
Pulling back the curtain from the agency side.
And getting brutally honest.
Nigel:
www.linkedin.com/in/nigelthomas-ai/
I spoke to a successful DTC founder the other day.
He told me they'd used 11 agencies in 2 years.
It stories like this that give agencies a bad rep.
Many brands are now frightened to even hire one.
But how can we solve it?
It starts with good quality information.
And education.
There are 8 key questions we need to answer:
1- What phases of growth to DTC brands go through on the marketing side?
2- What is the right time to hire a marketing agency?
3- What is the process of discovery?
4- What are the red flags of rotten apples?
5- How do you know you've found a good agency?
6- What actually happening from the agencies perspective?
7- How should onboarding be done properly?
8- Is it possible to build a long-term agency partnership?
Thankfully, we answered them for you.
On this week's Epsiode of the Ecom Alphas Podcast.
How To Find A Long-Term Marketing Agency For Your Brand.
Pulling back the curtain from the agency side.
And getting brutally honest.
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Previous Episode
Ep 16: Why Social Commerce Could Mark The End for Amazon: Berlin Brands Group
A Unicorn that's building, buying, and scaling brands globally: Berlin Brands Group.
And we were delighted to be joined by Charlie Ryan and Malte Karstan for a Friday night date.
This was one of the most informative podcasts to date.
Here are some of the crazy topics we spoke on:
- The Asian influence of social selling
- What mistakes do most new brand owners make
- Why eCommerce will be 95% of sales in 2040
- How Amazon has now peaked and will start to fall
- The virtual world and why the West doesn't understand it
Charlie Ryan - www.linkedin.com/in/charlie-ryan-36229310a/
Malte Karstan - www.linkedin.com/in/malte-karstan/
Berlin Brands Group - www.berlin-brands-group.com/en
Nigel:
www.linkedin.com/in/nigelthomas-ai/
Next Episode
Ep 18: How Asher Grew Dr Cowan's Garden From One Podcast
Focusing on DTC Organic Growth with rising ad costs?
Imagine all it took was 1 podcast.
Well, that's exactly what happened for Dr.Cowan's Garden.
They went on a podcast with their target demographic.
And in one weekend their business exploded.
$30,000 over one weekend - crazy.
The best part?
Many of those same customers still buy today.
Why?
Because they have the best products.
If you too really care about your product quality.
And are looking to expand your brand's organic growth this year.
Then this podcast is definitely for you.
Yes - it's a podcast about a podcast.
Asher and his team haven't spent $1 on paid social.
Word of mouth marketing at its finest.
Dr. Cowan's Garden:
Asher Cowan - www.linkedin.com/in/asher-cowan-403a6ab/
www.drcowansgarden.com
Nigel:
www.linkedin.com/in/nigelthomas-ai/
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