Episode 91: Turning One-Time Buyers into Loyal Subscribers

People have a lot of options when it comes to subscriptions. And now more than ever, people are conscious of where and what they spend their money on.

In this episode, Jon and Ryan discuss how to acquire and retain subscribers with proven strategies including personalization, various types of subscriptions, and tactics for increasing your number of subscribers. They also cover how to look at things from a consumer perspective in order to fully understand what needs companies can address with their subscription services.

Listen to the full episode if you want to learn:

1. The different types of subscription services
2. Why personalization is important
3. Why brands need to identify where customers churn
4. Seven strategies to increase subscriptions

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow.