Drive and Convert - Episode 91: Turning One-Time Buyers into Loyal Subscribers

Episode 91: Turning One-Time Buyers into Loyal Subscribers

10/10/23 • 37 min

1 Listener

People have a lot of options when it comes to subscriptions. And now more than ever, people are conscious of where and what they spend their money on.

In this episode, Jon and Ryan discuss how to acquire and retain subscribers with proven strategies including personalization, various types of subscriptions, and tactics for increasing your number of subscribers. They also cover how to look at things from a consumer perspective in order to fully understand what needs companies can address with their subscription services.

Listen to the full episode if you want to learn:

The different types of subscription services
Why personalization is important
Why brands need to identify where customers churn
Seven strategies to increase subscriptions

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

People have a lot of options when it comes to subscriptions. And now more than ever, people are conscious of where and what they spend their money on.

Listen to the full episode if you want to learn:

The different types of subscription services
Why personalization is important
Why brands need to identify where customers churn
Seven strategies to increase subscriptions

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Previous Episode

Episode 90: What is a Good ROAS (Return on Ad Spend)?

What is a good return on ad spend?

Just like the question posed in our last episode, there is no simple answer to this. In this week’s episode, Jon and Ryan delve into the importance of tailoring your ROAS goals to your unique brand. They also touch on the aggressiveness of marketing strategy, customer lifetime value, and the benefits of aiming for a lower break-even ROAS.

Listen to the full episode if you want to learn:

How brands can optimize their ROAS goals
Why brands should consider influencer marketing and dark posting
Why there is no one-size-fits-all approach to ROAS
How analytics can help in determining ROAS

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Next Episode

Episode 92: What You Need to Know About SEO Right Now

SEO takes time, money, and energy.

There is no shortcut to achieving increased rankings on a search results page over a short period of time.

So, whether you’re just starting out or you’ve been in the business awhile, you need to have a strategy for SEO.

In today’s episode, Jon and Ryan share that while there are no hacks, there are proven ways to build the right strategy that will get you in front of the right audience.

Listen to the full episode if you want to learn: