Episode 67: Optimizing Your Website for Black Friday and Cyber Monday

10/25/22 • 36 min

1 Listener

According to a research by Adobe, 2021 brought the first ever $200+ billion online holiday season in the US. Assuming this year follows similar trends, optimizing your website before Black Friday and Cyber Monday can help your ecommerce brand win big.

In this episode, Ryan and Jon talk about how to optimize your website to drive more revenue for your brand this Black Friday and Cyber Monday. They cover the importance of website audits, how to improve user experience and why you should re-evaluate your sales strategy.

Listen to the full episode if you want to learn:

Why website audits are necessary
How to leverage user experience to improve site performance
Re-evaluating your sales strategy

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Listen to the full episode if you want to learn:

Why website audits are necessary
How to leverage user experience to improve site performance
Re-evaluating your sales strategy

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Previous Episode

Episode 66: The Importance of Feeds

Feeds are everywhere: Google, Bing, Walmart, Amazon, Facebook, Instagram. Anytime you see a product image and a price on some sort of app, it's probably coming from a feed. And even though they've been around for a while, it's more important than ever to understand how you can use them to your advantage.

With so much automation in the marketing world, some campaign details are out of our control. But, you can still optimize the inputs to a feed and that can be the difference between a shopper clicking on your product over a competitors.

In this episode, Ryan and Jon talk about the importance of feeds for ecommerce brands. They discuss why feeds are so important and how to optimize yours for more traffic.

Listen to the full episode if you want to learn:

Why feeds are so important right now
Where feeds begin and how they work
How you can optimize your feeds for more traffic

If you have questions, ideas, or feedback to share, connect with us on LinkedIn. We're Jon MacDonald and Ryan Garrow .

Next Episode

Episode 68: Can Sharing Data Help You Win?

Wouldn’t it be easier if you could talk with other business owners and find out what's working for them and what’s not? Ryan and Jon were wondering the same thing. In this episode, they discuss the advantage of sharing data, strategies, and test results with businesses that aren’t your competitors.

They also discuss the value of rapid testing on ads to optimize your content, running tests with influencers, and testing on your own.

Listen to the full episode if you want to learn: