
Direct-To-Consumer Performance Apparel for Modern Female Warriors with Haley Marie McClain Hill, Found & CEO of Torch Warriorwear
10/11/23 • 38 min
A few years ago, I met an inspiring young female officer, Haley Marie McClain Hill, who was building an apparel line specifically for female warriors. She was still in the early days of launching her venture, while also preparing to transition out of the military. From the moment I met her, I knew that given her background as an Air Force Officer, NFL Cheerleader, and passion for serving others, her business idea had steam. Face forward to today, Haley and her brand Torch Warrior Wear, a direct-to-consumer military apparel line for female service members and first responders, has been featured in multiple media outlets, including most recently, ABC’s hit show Shark Tank. Haley has built her brand through social media and word-of-mouth. I had a chance to interview Haley on my other platform, The Transition for Bunker Labs, two years ago, but wanted to invite her on Dog Whistle Branding to discuss what she’s been up to lately, how she’s approaching growth, and why she wants to continue bootstrapping Torch.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Learn more about Torch Warrior Wear here: https://torchwarriorwear.com/
A few years ago, I met an inspiring young female officer, Haley Marie McClain Hill, who was building an apparel line specifically for female warriors. She was still in the early days of launching her venture, while also preparing to transition out of the military. From the moment I met her, I knew that given her background as an Air Force Officer, NFL Cheerleader, and passion for serving others, her business idea had steam. Face forward to today, Haley and her brand Torch Warrior Wear, a direct-to-consumer military apparel line for female service members and first responders, has been featured in multiple media outlets, including most recently, ABC’s hit show Shark Tank. Haley has built her brand through social media and word-of-mouth. I had a chance to interview Haley on my other platform, The Transition for Bunker Labs, two years ago, but wanted to invite her on Dog Whistle Branding to discuss what she’s been up to lately, how she’s approaching growth, and why she wants to continue bootstrapping Torch.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Learn more about Torch Warrior Wear here: https://torchwarriorwear.com/
Previous Episode

Consumer Tech in Health & Wellness with Army Veteran Neil Whitney, CEO of Plankk
Today on DWB, I’m joined by Army Veteran Neil Whitney, CEO of Plankk, a tech company helping today's fitness brands turn their following into revenue with custom fitness & wellness apps. Prior to becoming CEO of Plankk, Neil founded and exited, Menud’s, which provided personalized & curated meal plans, allowing users to shop for a week's worth of groceries in less than 30 seconds.
Learn more about Plankk at: https://plankk.com/
I get hit up by countless veteran entrepreneurs seeking advice on their entrepreneurial journey. Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Next Episode

Take All The Risk Off The Table With A Brand Guarantee
Today on DWB, I’m going to teach you how to close your perfect customer, by taking all the risks off the table and giving them a brand guarantee.
Visit our website to Download your free copy of the Dog Whistle Branding Playbook here: https://ironboundmedia.com/
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
If you like this episode you’ll love
Episode Comments
Generate a badge
Get a badge for your website that links back to this episode
<a href="https://goodpods.com/podcasts/dog-whistle-branding-355002/direct-to-consumer-performance-apparel-for-modern-female-warriors-with-51298343"> <img src="https://storage.googleapis.com/goodpods-images-bucket/badges/generic-badge-1.svg" alt="listen to direct-to-consumer performance apparel for modern female warriors with haley marie mcclain hill, found & ceo of torch warriorwear on goodpods" style="width: 225px" /> </a>
Copy