Dog Whistle Branding
IRONBOUND Media, IRON Mike Steadman
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Top 10 Dog Whistle Branding Episodes
Goodpods has curated a list of the 10 best Dog Whistle Branding episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Dog Whistle Branding for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Dog Whistle Branding episode by adding your comments to the episode page.
Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan
Dog Whistle Branding
05/08/24 • 50 min
When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In the book, Allan gives a step by step process for creating a marketing plan that converts warm prospects into paying customers. I use Allan’s framework from the book for podcasts, clients, and my own personal business ventures, including IRONBOUND Boxing and the MisFits.
A few months ago, I signed up for the 1-Page Marketing Plan Online course, which sparked me to finally reach out to Allan and invite him on the show to talk through his framework, and also discuss his more recent book, "Lean Marketing: More Leads, More Profit, Less Marketing". I feel like there’s a lot of woohoo when it comes to marketing, but at the end of the day it needs to be sustainable, and put money in the bank, which is what Allan and I discussed on today’s show.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Check out Allan’s latest book here: https://leanmarketing.com/
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Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media
Dog Whistle Branding
04/24/24 • 32 min
How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos, and other forms of content that catch your perfect customers' attention, leading them down a rabbit hole that eventually converts them into paying customers.
One of the best in the business that I personally know is Rob Mains, Founder of RebelVictory Media, a content production house for emergings brands, including the nationally recognized Beard Club, which Rob is a partner and content creator for. More recently however, Rob’s focus is on helping veterans get the support they need through Guardian Revial, a nonprofit organization whose mission is to revive and preserve the mental health and wellbeing of veterans and first responders — our guardians — at no cost to them.
Like me, Rob is a bit of a bearded Renaissance man, but he’s still a content creator at heart. On the show, we talk about how to leverage video to drive leads, his thoughts on the creative business, and his calling to serve the veteran community at Guaridan Revival.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Learn more about Guardian Revival here: https://www.guardianrevival.org/
How-To Create A Visual Brand Identity That Drives Revenue with Drew O’Brien, Founder & Creative Director of The Design Company
Dog Whistle Branding
01/12/22 • 44 min
Don’t Be Afraid To Start Ugly
Dog Whistle Branding
07/12/23 • 12 min
When it comes to creating content, implementing a new marketing strategy, or wanting to try something new in general, the biggest hindrance business owners have is perfectionism. Rather than trying to be perfect and hit a home run out of the gate, I want to challenge you to start ugly, which I discuss in today’s show.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
FRAGO: Your Smallest Viable Audience (Think Big, Start Small)
Dog Whistle Branding
07/06/23 • 4 min
Who already has a reason to know, like, and trust you?
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Behind the Brand with IRONBOUND Founder, “IRON” Mike Steadman, and our New Head of Growth, Erica Rajchel
Dog Whistle Branding
01/19/22 • 45 min
Innovate or Die
Dog Whistle Branding
03/27/24 • 45 min
The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Creating A New Category of Performance Shovels for the Overland Community with Susan Pieper, Founder of DMOS Collective
Dog Whistle Branding
01/05/22 • 49 min
Direct-To-Consumer Performance Apparel for Modern Female Warriors with Haley Marie McClain Hill, Found & CEO of Torch Warriorwear
Dog Whistle Branding
10/11/23 • 38 min
A few years ago, I met an inspiring young female officer, Haley Marie McClain Hill, who was building an apparel line specifically for female warriors. She was still in the early days of launching her venture, while also preparing to transition out of the military. From the moment I met her, I knew that given her background as an Air Force Officer, NFL Cheerleader, and passion for serving others, her business idea had steam. Face forward to today, Haley and her brand Torch Warrior Wear, a direct-to-consumer military apparel line for female service members and first responders, has been featured in multiple media outlets, including most recently, ABC’s hit show Shark Tank. Haley has built her brand through social media and word-of-mouth. I had a chance to interview Haley on my other platform, The Transition for Bunker Labs, two years ago, but wanted to invite her on Dog Whistle Branding to discuss what she’s been up to lately, how she’s approaching growth, and why she wants to continue bootstrapping Torch.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Learn more about Torch Warrior Wear here: https://torchwarriorwear.com/
What To Do When Design Is The Bottleneck
Dog Whistle Branding
05/15/24 • 28 min
What happens when design is the bottleneck?
You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand identity. You had good momentum at first, but you can’t agree on the right design yet. Now what.
This is a frustrating challenge for the client and the design team. If I sound like I’m speaking from first-hand experience, it's because I am. Design can be a huge bottleneck when launching a venture from scratch, especially if you need it for your website, packaging, and other collateral before you can move forward.
Today on the show, Drew and I discuss the challenges of getting clients through our design process and some words of advice for those of you working with an external design team.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
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FAQ
How many episodes does Dog Whistle Branding have?
Dog Whistle Branding currently has 106 episodes available.
What topics does Dog Whistle Branding cover?
The podcast is about Marketing, Entrepreneurship, Podcasts, Brand Strategy and Business.
What is the most popular episode on Dog Whistle Branding?
The episode title 'Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan' is the most popular.
What is the average episode length on Dog Whistle Branding?
The average episode length on Dog Whistle Branding is 38 minutes.
How often are episodes of Dog Whistle Branding released?
Episodes of Dog Whistle Branding are typically released every 7 days.
When was the first episode of Dog Whistle Branding?
The first episode of Dog Whistle Branding was released on Sep 7, 2021.
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