Creating A New Category of Performance Shovels for the Overland Community with Susan Pieper, Founder of DMOS Collective

01/05/22 • 49 min

I’m joined by Susan Pieper, Founder of DMOS Collective, an American manufacturing company that produces well-designed, virtually indestructible, and portable badass performance shovels. Learn more about DMOS by visiting their website: https://dmoscollective.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

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The Importance of Market Based Feedback with US Navy Riverine Officer, Mike Taylor, Co-Founder of Beaverfit USA

I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment, tactical/operational tools, and turnkey training facilities specific to the military. In addition to discussing BeaverFit’s initial Go-To Market Strategy, Mike shares the importance of market based feedback, and how BeaverFit used it to refine their value proposition and hone in on their perfect customer. To learn more about BeaverFit USA, visit: https://www.beaverfitusa.com/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

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How-To Create A Visual Brand Identity That Drives Revenue with Drew O’Brien, Founder & Creative Director of The Design Company

I’m joined by Drew O’Brien, Founder and Creative Director of the Design Company, a full service branding agency that leads with creativity and helps bring their clients more clients. I invited Drew on the show to share his insights on creating a brand identity that drives revenue. Drew and his team know how to make brands look good, feel good, and get more clients, so make sure you’re paying attention, especially if you want to build a badass dog whistle brand. Learn more about The Design Company on by visiting their website: https://www.wearethedesign.co/ Follow them on Instagram: https://www.instagram.com/wearethedesignco/?hl=en Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com