
008 Anti-Racism, (Un)Learning and Knowing Your Why, with Asma Shah
01/19/21 • 29 min
Having spent much of her career in the cultural and creative sectors at organisations such as Channel 4, Roundhouse and Creative Skillset, Asma Shah was inspired to create a truly effective programme for young women in East London. Established in 2011 as a virtually funding-free pilot, You Make It combines creative workshops, mentoring, work placements, business initiatives and holistic care to help guide working class, women of colour to happier and more independent lives. The organisation have also devised You Change It: an anti-racism programme designed with a human-centred approach and delivered by facilitators with lived experiences, that allows people to come together, learn and solidify their values to stand up against racism in practical ways.
In this episode we talk about :
- The Anti-Racism programme,You Change It
- How Asma set up the charity, You Make It including the how and the why
- Why knowing what the transformation is vital.
- Why it's crucial to look after yourself in this kind of work, when the conversations you're having, and the stories of others are really hard and upsetting.
Links: You Make It website - https://you-make-it.org/ Twitter - https://twitter.com/_YouMakeIt Instagram - https://www.instagram.com/_youmakeit/ LinkedIn - https://www.linkedin.com/company/youmakeit/
Asma mentions A Very Good Company: https://www.averygoodcompany.com/about
Join the Do Good and Do Well community: Facebook Instagram Twitter Sarah's website
Edited by Ryan Nile for Pure Creation Media https://www.instagram.com/purecreationmedia/
Having spent much of her career in the cultural and creative sectors at organisations such as Channel 4, Roundhouse and Creative Skillset, Asma Shah was inspired to create a truly effective programme for young women in East London. Established in 2011 as a virtually funding-free pilot, You Make It combines creative workshops, mentoring, work placements, business initiatives and holistic care to help guide working class, women of colour to happier and more independent lives. The organisation have also devised You Change It: an anti-racism programme designed with a human-centred approach and delivered by facilitators with lived experiences, that allows people to come together, learn and solidify their values to stand up against racism in practical ways.
In this episode we talk about :
- The Anti-Racism programme,You Change It
- How Asma set up the charity, You Make It including the how and the why
- Why knowing what the transformation is vital.
- Why it's crucial to look after yourself in this kind of work, when the conversations you're having, and the stories of others are really hard and upsetting.
Links: You Make It website - https://you-make-it.org/ Twitter - https://twitter.com/_YouMakeIt Instagram - https://www.instagram.com/_youmakeit/ LinkedIn - https://www.linkedin.com/company/youmakeit/
Asma mentions A Very Good Company: https://www.averygoodcompany.com/about
Join the Do Good and Do Well community: Facebook Instagram Twitter Sarah's website
Edited by Ryan Nile for Pure Creation Media https://www.instagram.com/purecreationmedia/
Previous Episode

007 Self Care, Reinvention, and Seeking Hope and Kindness, with Bernadette Russell
Bernadette Russell is an author, storyteller and artist. In 2020 she released her new book "How to Be Hopeful: Your Toolkit to Rediscover Hope and Help Create a Kinder World". Bernadette creates art nationally and internationally. She was one of the Southbank Centre's 67 change makers for her project "366 Days Of Kindness".
In this episode we talk about:
- Reinventing when Bernadette lost all her work in 2020
- Different kinds of self care and the joy that can come from self-discovery
- Not having all the answers and saying 'I don't know'
- Being open to receiving and seeing the kindness in the world
- Origin stories and knowing the experiences that drive us
- Whether now is the time to be thinking big or small
Links: Bernadette's website: https://www.bernadetterussell.com/ How to be Hopeful by Bernadette Russell: https://uk.bookshop.org/a/4562/9781783965229 Bernadette's Instagram: https://www.instagram.com/bernadetterussell/ Bernadette's Twitter: https://twitter.com/betterussell Discover Wellness: https://discoverwellness.co.uk/ Love Sober: https://www.lovesober.com/ Playing Big by Tara Mohr: https://uk.bookshop.org/a/4562/9780099591528 Scriptorium (Revelation Ashford): https://revelationashford.co.uk/events/the-scriptorium/
Join the Do Good and Do Well community: https://www.facebook.com/groups/do.good.do.well https://www.instagram.com/sarahfoxcoach/ https://twitter.com/SarahFoxCoach www.sarahfox.co.uk
Edited by Ryan Nile for Pure Creation Media https://www.instagram.com/purecreationmedia/
Next Episode

009 Boundaries, Sales Strategies and Being a Mum and Entrepreneur, with Charlie Day
A multi award winning entrepreneur, Charlie Day has built three children activities businesses from the ground up. Her last venture saw her and her sister launch pre-school phonics classes (Phonics with Robot Reg) which started in a village hall and now has 60 franchisees internationally within three years.
Charlie won Young Entrepreneur of the Year for Essex, her efforts have been praised by Theo Paphitis when she won Small Business Sunday. She now teaches mums in business how to grow and scale their businesses whilst working flexibly around their children. She is the host of The Entrepreneurs Growth Club Podcast and runs The Entrepreneurs Growth Club to help mums in business reach their true potential.
In this episode, Charlie and Sarah talk about:
- Holding boundaries firm and knowing your focus
- Designing a life you love
- Why sales doesn't have to be a dirty word
- Learning about business and staying one step ahead
- Running a business and being a mum
Email Sarah Fox: [email protected]
Join the Do Good and Do Well community: Facebook Instagram Twitter
Entrepreneurs Growth Club website: www.theentrepreneursgrowthclub.co.uk / Facebook: https://www.facebook.com/groups/theentrepreneursgrowthclub/?ref=share / Instagram: www.Instagram.com/the_entrepreneurs_growth_club Phonics with Robot Reg: https://robotreg.co.uk/
Edited by Ryan Nile for Pure Creation Media https://www.instagram.com/purecreationmedia/
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