Digital Wrap-Up

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On this week's episode of the Digital Wrap-Up, Riley talks with John and Mark Cronin. John and Mark are the father-son team that founded John’s Crazy Socks, a social enterprise with a mission to spread happiness. John is an entrepreneur, a philanthropist, a speaker, an athlete and a dancer, who just happens to have Down syndrome.
Riley speaks with John and Mark about the story of John's Crazy Socks and how it has become the largest sock store. Their mission goes beyond selling socks, they simply want to spread happiness.
Learn more about their success and all of the great things they are doing in this week's episode!
Be sure to check out their new podcast, The Spreading Happiness Podcast with John and Mark (https://johnscrazysocks.com/pages/podcast), if you're looking for an uplifting weekly podcast.
Check out John's Crazy Socks at their website: https://johnscrazysocks.com/
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In this week's episode of the Digital Wrap-Up, Riley introduces the newest member of the Harden Digital & Design team, Hannah Carpenter.
Hannah is the first full-time employee at Harden Digital & Design, aside from owners Riley & Kaylee. She is our Account Manager, so she manages most of our social media clients, along with creating content for the Harden Digital & Design social media accounts.
In this episode, we discuss Hannah's background before joining the team and get her thoughts on how things have been going in the world of content creation for our clients.
We talk about some of her favorite things to do for the clients she manages and also some of the difficulties she has faced so far. As we talk about, there's a lot more that goes into managing social media accounts for businesses besides getting their passwords and starting posting content right away.
One of the biggest challenges she's dealt with so far is learning more about some of the clients she works with. The onboarding and learning phases for each new client can take a month or more sometimes.
Why's that? Because while we are experts in creating content, the ins and outs of the platforms and strategy behind the scenes, we don't always know everything about a company from the beginning. It can be a learning curve, as Hannah discusses in this week's podcast.
While there are some challenges, she has been enjoying the content creation side. Especially for our chiropractic client. She's finding a lot of success growing their TikTok and Instagram accounts through the videos she's producing.
Tune in for all of this and more in this week's episode! And by more, we mean a preview of our new intern, Boo the sled dog!
Follow Harden Digital & Design on #socialmedia:
Twitter: @hardendigital
Facebook: https://www.facebook.com/HardenDigital
Instagram: @harden_digital
LinkedIn: https://www.linkedin.com/company/harden-digital/
#socialmediamanager #contentcreation #podcast #digitalmarketing #contentcreator #accountmanager

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This month at Harden Digital and Design, we're highlighting the selfless work of nonprofits that hold a special place in our hearts. Riley and Kaylee get personal, peeling back the layers on their partnerships with these life-changing organizations. It's a journey of passion meeting purpose, where we've committed our expertise at gracious rates to elevate their missions—starting with the remarkable Phi Beta Psi, a non-academic sorority funding cancer research that resonates deeply with its members.
Navigating the ebbs and flows of sorority involvement, we dissect the tactics that keep the spirit of camaraderie alive amidst an ever-shifting landscape. Discussing the poignant interweaving of legacy and kinship, we confront the conundrum of engaging a new generation in age-old traditions. As Kaylee recounts her steps to bolster their digital footprint, including a website overhaul with Kelly from the Virginia chapter, we reveal the nitty-gritty of enhancing public engagement and untangling the web of maintaining a unified brand identity.
Wrapping up, we don't just stop at web presence; we examine the myriad ways in which fundraising and marketing can shape the future of philanthropy. From the sell-out success of Bags and Bingo to the intricacies of planning community fairs, we're pulling back the curtain on the endeavors and challenges of nonprofit events. Stay tuned for our next heart-to-heart, where we'll share stories that are more than just close to our hearts—they're part of our soul here at Harden Digital & Design.
Phi Beta Psi - Theta Delta Chapter Facebook: https://www.facebook.com/PhiBetaPsiTipton
Phi Beta Psi - Theta Delta Chapter Website: https://www.phibetapsitipton.org/
Phi Beta Psi National Website: https://www.phibetapsi.org/

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On this week's episode of the Digital Wrap-Up, Riley talks with Hashtagslayer.com Founder Matthew Pierce.
Riley and Matthew break down the most common questions people have about using hashtags on Instagram.
Should you use all 30 hashtags? Should you use hashtags in the caption or in the first comment? Should you use hashtags that are over-saturated? Should you use trending hashtags even if they don't relate to your business/content?
Matthew answers all of these questions and more in this incredibly insightful episode.
Riley also learns more about Hashtagslayer.com and what the tool has to offer social media managers or the average Instagram user who is looking to grow their following.
Digital Wrap-Up listeners can get their first month with Hashtagslayer.com (https://www.hashtagslayer.com/) completely FREE by using coupon code HARDEN when signing up.
Use code HARDEN to get your first month FREE!
Head to hashtagslayer.com to learn more about how it can make hashtags easier for you, so you can spend your time and energy doing things you actually enjoy, like serving your clients and spending time with your family.
Be sure to leave a review of the Digital Wrap-Up if you enjoyed this episode!
Follow Harden Digital on social media:

• Twitter: @hardendigital
• Facebook: https://www.facebook.com/HardenDigital
• Instagram: @harden_digital
• LinkedIn: https://www.linkedin.com/company/harden-digital/

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In this week's episode of the Digital Wrap-Up, Riley revisits an Instagram feature that is now available to all users.
Instagram released a new feature on June 7 that allows users to pin up to three posts - photos or reels - to the top of their profile. This feature has been in testing the last few months but has officially launched to all users globally. Riley discussed this feature back in Episode 22 of the Digital Wrap-Up.
Pinning a post is easy - click on the post you want to pin, tap the three dots in the upper right hand corner, and hit "pin to your profile". This feature will allow users to be more creative and customize the appearance of their profiles. Businesses and content creators alike can really benefit from this feature, just like they have on the other platforms like Twitter and Facebook.
Instagram is also testing out another similar feature that will allow users even more flexibility and creativity on the appearance of their profiles which by allowing users to rearrange their grids. This feature is not available yet, but Instagram is always trying to find more ways to allow more creativity on its platform.
If you enjoyed this episode and it was beneficial to you, please leave a review on whichever platform you listen to your podcasts!
And as always, follow Harden Digital on social media:
Twitter: @hardendigital
Facebook: https://www.facebook.com/HardenDigital
Instagram: @harden_digital
LinkedIn: https://www.linkedin.com/company/harden-digital/

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