Mehrnaz Campbell in conversation with Chris Wade, AVP of Strategic Solutions, Exeevo

11/15/23 • 30 min

When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely.

What many organisations failed to do was help their teams transform and adopt omnichannel.

Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found they all focus on the people behind the 'tools'.

For this episode in my Digital Transformation Series, I had the pleasure of chatting with Chris Wade, AVP of Strategic Solutions at Exeevo.

Please enjoy the conversation!

When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely.

What many organisations failed to do was help their teams transform and adopt omnichannel.

Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found they all focus on the people behind the 'tools'.

For this episode in my Digital Transformation Series, I had the pleasure of chatting with Chris Wade, AVP of Strategic Solutions at Exeevo.

Please enjoy the conversation!

Previous Episode

Mehrnaz Campbell in conversation with Florent Edouard, SVP - Global Head of Commercial Excellence, Grünenthal

As part of my DIGITAL TRANSFORMATION SERIES, I thoroughly enjoyed talking to Florent Edouard about his diverse career and opinions on various industry topics!

We related on so many topics and you can hear so many nuggets of golden information from him!

A few of Florent’s points:

To create a culture of innovation organisations need to stop micromanaging their teams. They need to let them learn along the way and make mistakes!
The pharmaceutical sales representative’s role should be the orchestrator of the omnichannel and customer experience.
Representatives need to know the field and their products and not just the marketing message. As HCPs can just visit a website to read that.

Please enjoy the conversation!

Next Episode

Mehrnaz Campbell in conversation with Sophie Graham-Godet, Global Director - Omnichannel Marketing Capabilities, GSK

I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series.

If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of their engagements with HCPs.

Through these interviews, I share nuggets of information that I hope will inspire other leaders to help their teams along their digital transformation journeys.

Sophie Graham-Godet is an inspiring leader, during her career she has successfully led both industry marketing and consulting teams delivering award-winning transformational programmes in top pharmaceutical companies. She is currently leading the Omnichannel Capability acceleration at GSK.

Sophie and I used to work together at Pfizer and reconnected at a Reuters conference in Nice in 2022. I am so glad we did and it was an absolute pleasure to catch up properly over this conversation.