Digital Transformation Series

Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023.

Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!

I kickstarted 2023 by interviewing Sophie Graham-Godet from GSK as I continue my Digital Transformation Series.

If you’ve listened to any of my previous podcasts or have been following me on LinkedIn, you will know that I'm incredibly passionate about helping pharma sales professionals get confident about using technology to improve the quality of their engagements with HCPs.

Through these interviews, I share nuggets of information that I hope will inspire other leaders to help their teams along their digital transformation journeys.

Sophie Graham-Godet is an inspiring leader, during her career she has successfully led both industry marketing and consulting teams delivering award-winning transformational programmes in top pharmaceutical companies. She is currently leading the Omnichannel Capability acceleration at GSK.

Sophie and I used to work together at Pfizer and reconnected at a Reuters conference in Nice in 2022. I am so glad we did and it was an absolute pleasure to catch up properly over this conversation.

For the next interview in our DIGITAL TRANSFORMATION SERIES, I enjoyed an entertaining chat with Paul Simms, Chief Executive of Impatient Health.

Paul is a self-professed noisy introvert, and disruptive thinker, so you can tell this was going to be a little controversial.

We discussed how looking at what other industries are doing is something the pharmaceutical industry could learn from, doing things differently, and not being afraid to be human.

When COVID-19 locked us down in 2020, the pharmaceutical industry rushed to buy digital tools so that their teams could continue to work remotely.

What many organisations failed to do was help their teams transform and adopt omnichannel.

Over the course of the year, I’ve been interviewing successful global pharma leaders about this topic and found they all focus on the people behind the 'tools'.

For this episode in my Digital Transformation Series, I had the pleasure of chatting with Chris Wade, AVP of Strategic Solutions at Exeevo.

Please enjoy the conversation!

In the next in the Digital Transformation Series, Mehrnaz Campbell will be talking to Christian Wöckel, Head of RSV Franchise @Vaccines Germany & Austria for Sanofi.

With a passion for Digital Transformation, and a strong drive for results and impact, Christian has helped different organisations and business units to transform in a world of constant change and digital disruption.

With a fixer-mindset, Christian enables teams and individuals to solve challenges that come with (digital) transformation.