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Digital Trailblazer Podcast - This New, Emerging Sales Strategy Beats Webinars & Challenges Hands Down with Rebecca Cousins

This New, Emerging Sales Strategy Beats Webinars & Challenges Hands Down with Rebecca Cousins

03/19/24 • 45 min

Digital Trailblazer Podcast

Episode 36: Are webinars and challenges dead? No... but they certainly don’t have the effect that they used to.
It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage...
There are so many marketers are using those strategies now that there’s a built-in resistance to them in your audience.
So, what’s a strategy you can pivot to right now that will instantly increase opt-ins and sales?
In this episode, our guest, Rebecca Cousins, tells us all about the new strategy she’s discovered that brings her ultra-responsive leads and converts as high as 30% into sales for her group coaching program.
And the best part is that it’s fully automated and generating new customers and clients 24/7 in the background.
About Rebecca Cousins: Rebecca is the CEO and heart behind Simple Business Startup, LLC. With an entrepreneurial background spanning two decades, Rebecca recently transitioned from running a successful marketing agency for 19 years to embracing her true passion: coaching.
Today, she is dedicated to empowering women, helping them scale their service-based or coaching businesses through streamlined marketing strategies. 2023 marked Rebecca's inaugural year as a full-time coach, a year that saw her guiding over 100 women through personalized coaching, her signature group coaching program, and an exclusive membership.
Rebecca's approach is fueled by her core belief that women can have it all, a successful business and a thriving family. Why choose when you can have both and build a life you love!
Grab Rebecca’s “Secret” Podcast Here: https://www.simplebusinessstartup.com/secret-podcast
Connect with Rebecca:
https://www.instagram.com/rebeccacousins.co
https://www.facebook.com/RebeccaMCousins/
https://www.facebook.com/groups/femaleentrepreneursuccessclub
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer/
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

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Episode 36: Are webinars and challenges dead? No... but they certainly don’t have the effect that they used to.
It’s more expensive to get registrants, attendance rates are down, it’s difficult to get people to engage...
There are so many marketers are using those strategies now that there’s a built-in resistance to them in your audience.
So, what’s a strategy you can pivot to right now that will instantly increase opt-ins and sales?
In this episode, our guest, Rebecca Cousins, tells us all about the new strategy she’s discovered that brings her ultra-responsive leads and converts as high as 30% into sales for her group coaching program.
And the best part is that it’s fully automated and generating new customers and clients 24/7 in the background.
About Rebecca Cousins: Rebecca is the CEO and heart behind Simple Business Startup, LLC. With an entrepreneurial background spanning two decades, Rebecca recently transitioned from running a successful marketing agency for 19 years to embracing her true passion: coaching.
Today, she is dedicated to empowering women, helping them scale their service-based or coaching businesses through streamlined marketing strategies. 2023 marked Rebecca's inaugural year as a full-time coach, a year that saw her guiding over 100 women through personalized coaching, her signature group coaching program, and an exclusive membership.
Rebecca's approach is fueled by her core belief that women can have it all, a successful business and a thriving family. Why choose when you can have both and build a life you love!
Grab Rebecca’s “Secret” Podcast Here: https://www.simplebusinessstartup.com/secret-podcast
Connect with Rebecca:
https://www.instagram.com/rebeccacousins.co
https://www.facebook.com/RebeccaMCousins/
https://www.facebook.com/groups/femaleentrepreneursuccessclub
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer/
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Previous Episode

undefined - Are Messenger Ads Back? 300% ROI for High Ticket Coaches with Chandler Walker

Are Messenger Ads Back? 300% ROI for High Ticket Coaches with Chandler Walker

Episode 35: If you’ve been around for a while, you probably remember when Facebook Messenger marketing and Messenger Ads were the hottest thing in the online business space.
You could get super-responsive, highly-engaged leads for dirt cheap and practically print money for your online business.
But, as with every great strategy, marketers ruin everything, and the platform started to be abused and exploited.
So, naturally, Facebook implemented some hard and fast rules, pages and ad accounts we shut down and banned in droves, and most people stopped using Messenger ads and moved on to the next hot, trendy marketing gimmick...
Everyone except this episode’s guest, Chandler Walker.
Even to this day, Chandler is using Facebook Messenger Ads to book highly-qualified sales calls with an 80% show rate (or better) and turn around a minimum of 300% return on his ad spend, which has resulted in over $50 million in revenue for his business.
In this episode, Chandler walks us though his Messenger Ad strategy in detail.
About Chandler Walker: Chandler went to university for biology and biochemistry and has built and sold businesses since 2009.
His Elite Ads Agency focuses on disruptive style ads and systems that set their clients apart from the rest of the industry and creates a moat surrounding their businesses.
With over 10 years of experience in the business world, Chandler has a passion for sharing the knowledge he’s gained and has learned to embrace failure as an opportunity for growth and the pursuit of mastery.
Learn Chandler’s Messenger Ad System here: https://www.scienceofads.com/opt1-3386
Connect with Chandler:
Facebook: https://www.facebook.com/ChandlerSAF
Instagram: https://www.instagram.com/chandler_saf/
Twitter: https://twitter.com/ChandlerSAF
LinkedIn: https://www.linkedin.com/in/chandler-walker/
YouTube: https://www.youtube.com/chandlerwalkersaf
TikTok: https://www.tiktok.com/@chanslogic
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer/
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

Next Episode

undefined - Adapt Your Coaching Program for Corporate Organizations for 6-Figure Profits with Marcy Morrison

Adapt Your Coaching Program for Corporate Organizations for 6-Figure Profits with Marcy Morrison

Episode 37: Imagine being able to bring on clients by the dozens or even hundreds at a time. Selling your coaching program to corporations can be an efficient and profitable way to grow and scale your online business.
But how do you get corporate clients? How much should you charge? How do you deliver your coaching?
In this episode, Marcy Morrison explains how she finds corporate clients and sells her coaching programs to them. She details how to construct your pitch, how to get your pitch in front of the decision-makers, how to re-structure your program for corporate clients, how much to charge, and much more.
About Marcy Morrison: Marcy is a certified personal trainer, certified holistic health coach, certified weight loss program specialist, and certified corporate wellness specialist.
She’s been focusing her business on working with corporations on worksite wellness and population health programs since 2011, and has worked with insurance companies, Fortune 500 companies, municipalities, and small and mid-sized businesses, starting and managing ACA-compliant, impactful wellness programs.
Get the “20 Ideas for Corporate Wellness Workshops” PDF Guide: https://www.corporatecoachescollaborative.com/f/20-ideas-for-corporate-wellness-workshops
Connect with Marcy:
https://www.facebook.com/groups/corporatecoachescollaborative
https://www.linkedin.com/in/marcy-morrison-73383783/
Want to SCALE your online business bigger and faster without the endless hustle of networking, referrals, and pumping out content that nobody sees?
Grab our Ultimate Ad Script for Coaches, Agencies, and Course Creators.
Learn the exact 5-step script we teach our clients that allows them to generate targeted, high-quality leads at ultra-low cost, so you can land paying customers and clients without breaking the bank on ad spend.
Grab the Ultimate Ad Script right HERE - https://join.digitaltrailblazer.com/ultimate-ad-script
Connect With Us:
Website - https://DigitalTrailblazer.com
Facebook - https://www.facebook.com/digitaltrailblazer/
TikTok: https://www.tiktok.com/@digitaltrailblazer
Twitter: https://twitter.com/DgtlTrailblazer
Instagram: https://www.instagram.com/DigitalTrailblazer

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