"Processing KPI Data : Be Comfortable Being Uncomfortable" with Ben Kuikman

09/26/22 • 22 min

Sarah talks with Ben Kuikman, Associate Vice President of Digital Marketing at All Campus. Ben dives into the psychology of decision-making and scenarios that have guided him to make the best decisions over his career. He also shares the importance of asking questions and how staying curious will help you get ahead in your marketing efforts.

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"Having a Hypothesis : Generating SQL's" with Dipesh Mukerji

Sarah talks with Dipesh Mukerji, Senior Director of Product Marketing at Cisco AppDynamics. Dipesh discusses recent changes in digital marketing, and how mass layoffs and budget cuts have forced companies to think strategically about their marketing budget. He also dives into how having a “hypothesis” could help companies better serve their customers and utilize their budget effectively.

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"Outsourcing as a Brand : Vital For Success" with Rhiannon McVey

Sarah talks with Rhiannon McVey, Digital Marketing Director at Oswego Creative, about how outsourcing and networking is crucial to success. She talks about how business owners can get started with their social media plans and why it’s a good idea to seek out – and invest in – expertise.