"Fun vs. Cringey: How to create social media that students want to see" with Laurie Roberts of JWU

09/08/22 • 38 min

Laurie (O'Hara) Roberts talks with Cameron Robinson about what makes social media effective when marketing to high schoolers. The secret? Use students to create that content. Laurie even shares examples of campaigns that worked surprisingly well AND an example of what NOT TO DO when engaging students on Instagram and TikTok. Listen to the end to hear all the goodness!

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"Getting in Front of a CMO : Timing, Messaging and Channel" with Max Mogil

Sarah talks with Max Mogil, Regional Vice President of Sales at Partnerize about paid search and the importance of getting in front of the right person at the right time. He talks about always learning and really mastering your craft.

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"Lead Quality and Contactability : Driving Results" with Ron Vatalaro

Sarah talks with Ron Vatalaro, Director of Digital Marketing & Advertising at Go Design Plus. Ron covers the importance of communication in the digital marketing world and keeping up to date with the latest technology. He also shares tips on how a healthy work/life balance will help your team achieve its objectives.