
#99 - Not Sure What's Working in Your Marketing - Our Audit/Strategy Can Help!
05/19/22 • 12 min
Jennie Lyon dives deep into the world of marketing your business and into the cracks of your marketing plan to figure out what commonly goes wrong when planning a marketing campaign, and how you can focus your attention on specific opportunities to make sure your marketing campaign does what you’re hoping it will do!
In today’s episode, “Not Sure What's Working in Your Marketing - Our Audit/Strategy Can Help!”, you’ll learn:
- How to approach or pivot your marketing direction
- When it’s time to consider hiring a professional marketing team
- The value of a full audit of your business’s online presence
- How a dedicated digital marketing team can focus and execute stellar marketing that will draw in new clients and grow your business!
Links For This Episode:
Get in touch with Jennie:
Jennie Lyon dives deep into the world of marketing your business and into the cracks of your marketing plan to figure out what commonly goes wrong when planning a marketing campaign, and how you can focus your attention on specific opportunities to make sure your marketing campaign does what you’re hoping it will do!
In today’s episode, “Not Sure What's Working in Your Marketing - Our Audit/Strategy Can Help!”, you’ll learn:
- How to approach or pivot your marketing direction
- When it’s time to consider hiring a professional marketing team
- The value of a full audit of your business’s online presence
- How a dedicated digital marketing team can focus and execute stellar marketing that will draw in new clients and grow your business!
Links For This Episode:
Get in touch with Jennie:
Previous Episode

#98 - How Growing And Cultivating Your Email List Generate New Leads
Jennie Lyon takes the mystery out of cultivating your email lists and explains how you can generate new leads by curating your subscribers’ experience with every email blast you send out!
In today’s episode, I explore cultivating your email list and why it’s such an important tool for growing your audience and business!
What you will learn:
- Email lists are collections of email addresses from people who have (hopefully!) agreed to receive email content from you.
- Email lists are still the best way to interact with interested clients.
- Letting potential subscribers make an informed decision will prevent high turnover and encourage list growth over time.
- Offering a free starter pack of insight into your skillset is a great way to encourage lead generation and convert subscribers into clients.
- Subscribing should be as accessible and quick as possible and should be available at every point of public interaction you have!
- Use contests and giveaways to reward current subscribers, not potential ones.
- Check-in with your email list regularly, offer opportunities for feedback, and the opportunity to opt-out guilt-free.
Links For This Episode:
Get in touch with Jennie:
Next Episode

#100 - My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!
Business advice is EVERYWHERE. What advice is worth listening to? Which advice is appropriate to consider for your specific business? I'm Jennie Lyon, and today I'm celebrating 100 episodes of Digital Marketing Made Simple! I've gone back through my previous podcasts to find the advice that resonated with the broadest pool of you beautiful listeners for a bit of a retrospective of the best advice I can give you to triage your business today!
In today’s episode, My Best 5 Grow-Your-Business Tips From 100 Episodes of Digital Marketing Made Simple!, you will learn:
- The value of interacting with your Instagram audience
- Why it’s a mistake to overlook strong SEO across your online presence
- How you can save time and money by working with a digital marketing team
Links For This Episode:
Get in touch with Jennie:
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