NEW SEASON: Build, Grow, Dominate

04/21/25 • 4 min

Digital Marketing for Contractors is the go-to podcast for home improvement business owners who want to take their marketing — and their business — to the next level. Brought to you by FatCat Strategies, our new series, "Build, Grow, Dominate: Marketing Strategies for Every Stage of Your Home Improvement Business," explores what it really takes to stand out and succeed in a competitive market.

Whether you're a siding contractor, roofer, bathroom remodeler, or any kind of home improvement pro, you’ll get expert insights, real-world strategies, and proven tips you can actually use.

💥 This series is split into two parts, each with six episodes — all designed to help you level up your business. Whether you're just getting started or ready to scale, you'll learn how to sharpen your brand, generate better leads, and close more deals at every stage of your journey.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Whether you're a siding contractor, roofer, bathroom remodeler, or any kind of home improvement pro, you’ll get expert insights, real-world strategies, and proven tips you can actually use.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Previous Episode

Special Guest: Andrew Martin of Marlimar - Revolutionizing Home Improvement Marketing

In this episode of Digital Marketing for Contractors, the Fat Cat Strategies team sits down with Andrew Martin, Senior VP of Business Development at Marlimar Interactive, to explore how text messaging is transforming lead generation and customer engagement for home improvement companies.
Andrew shares how Marlimar—an early pioneer of texting in the industry—helps contractors connect with leads faster and more effectively. With 98% of texts read within three minutes and 50% replied to within 90 seconds, it’s clear that texting is one of the most powerful tools for reaching homeowners today.
The discussion covers everything from compliance and carrier regulations to personalization and automation. Andrew explains how Marlimar handles the setup, campaign registration, and strategy, ensuring texts are timely, brand-aligned, and sent with the right intent. Whether or not a contractor uses a CRM, Marlimar creates seamless integrations or clever workarounds—even for platforms like BuilderTrend. The episode also touches on the smart use of AI for colder leads and direct mail follow-up, while reinforcing that high-intent leads deserve real human contact. From sending rep photos before appointments to segmenting campaigns based on service history, Andrew illustrates how strategic texting can build trust, improve show rates, and drive revenue.
Visit: https://fatcatstrategies.com/podcast/special-guest-andrew-martin-of-marlimar/
https://www.marlimar.com/

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Next Episode

SEO & PPC: Basics for Boosting Online Visibility

This episode is part of a 2-part series of “Build, Grow, Dominate: Marketing Strategies for Every Stage of Your Home Improvement Business,” created and hosted by the digital marketing experts at FatCat Strategies — a full-service agency based in Raleigh, North Carolina, that specializes in helping home improvement contractors grow, scale, and dominate their local markets.

In this first installment of the series, hosts Janet (Founder & Managing Partner) and Caitlin Noble (Co-owner & Head of Client Services) break down the essential marketing question that every contractor faces at some point: “Should I invest in SEO or PPC?”

Spoiler alert: It’s not an either-or — it's both. But understanding the how, when, and why behind each strategy is the key to unlocking real business growth.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.