Digital Marketing for Contractors

In this episode of Digital Marketing for Contractors, the Fat Cat Strategies team sits down with Andrew Martin, Senior VP of Business Development at Marlimar Interactive, to explore how text messaging is transforming lead generation and customer engagement for home improvement companies.
Andrew shares how Marlimar—an early pioneer of texting in the industry—helps contractors connect with leads faster and more effectively. With 98% of texts read within three minutes and 50% replied to within 90 seconds, it’s clear that texting is one of the most powerful tools for reaching homeowners today.
The discussion covers everything from compliance and carrier regulations to personalization and automation. Andrew explains how Marlimar handles the setup, campaign registration, and strategy, ensuring texts are timely, brand-aligned, and sent with the right intent. Whether or not a contractor uses a CRM, Marlimar creates seamless integrations or clever workarounds—even for platforms like BuilderTrend. The episode also touches on the smart use of AI for colder leads and direct mail follow-up, while reinforcing that high-intent leads deserve real human contact. From sending rep photos before appointments to segmenting campaigns based on service history, Andrew illustrates how strategic texting can build trust, improve show rates, and drive revenue.
Visit: https://fatcatstrategies.com/podcast/special-guest-andrew-martin-of-marlimar/
https://www.marlimar.com/

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

Digital Marketing for Contractors is the go-to podcast for home improvement business owners who want to take their marketing — and their business — to the next level. Brought to you by FatCat Strategies, our new series, "Build, Grow, Dominate: Marketing Strategies for Every Stage of Your Home Improvement Business," explores what it really takes to stand out and succeed in a competitive market.

Whether you're a siding contractor, roofer, bathroom remodeler, or any kind of home improvement pro, you’ll get expert insights, real-world strategies, and proven tips you can actually use.

💥 This series is split into two parts, each with six episodes — all designed to help you level up your business. Whether you're just getting started or ready to scale, you'll learn how to sharpen your brand, generate better leads, and close more deals at every stage of your journey.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

In this episode, we talk about the newest version of Google's tracking software, called Google Analytics 4 (GA4). We'll share some tips on what GA4 can do for you, and whether or not you should worry about updating to this newest version.
We also have a free resource for you to download that will help you implement GA4 for yourself and give you some tips on how to use it best. You can download it for free at https://fatcatstrategies.com/marketing/resources/updating-to-google-analytics-4/.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

In this episode, we talk about how to get quality jobsite photos on every project. From photo techniques, to organization strategies, to motivators for your team to actually take the photos, we've got some tips on how to ensure you get great photos to showcase your work every time!
We also have a free resource for you to download called How To Take Amazing Jobsite Photos. You can get your copy at fatcatstrategies.com/photos.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.

In this episode we talk about how to incorporate social media as an effective part of your marketing game plan.
To level up your online presence, check out our resource Dominate Social Media Marketing. Visit https://fatcatstrategies.com/marketing/resources/dominate-social-media-marketing/.

Want to find out how we can create a custom digital marketing game plan for your contractor business? Schedule a call with us at fatcatstrategies.com.