Redefining Fitness Marketing: Ambition, Self-care, and Peloton’s Creative Brilliance with Sade Balogun

08/15/23 • 46 min

In episode 2 of this season’s Digital and Dirt podcast, Ian welcomes Sade Balogun, Peloton's Director of Global Consumer Marketing to embark on an exhilarating journey into the world of creative marketing, focusing on the strategies of Peleton. This fitness powerhouse has carved a niche for itself not only through its top-notch products but also through its innovative and captivating marketing endeavors. To learn more about this episode check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/sade-balogun

00:00 - 05:19 Introducing Sade Balogun
05:27 -09:28 Marketing Experiences From Past Jobs
09:35 - 14:04 Day to Day at Peloton
14:08 - 17:12 Strategic Holy Grail
17:21 - 22:33 Peloton Case Study
22:38 - 24:27 @GlowMD
24:35 - 30:41 Self Care & Self Worth
30:49 - 31:18 Vacation- First Day Back
31:30 - 37:45 Advice on Managing a Team
37:51 - 46:34 Peloton Relaunch

Previous Episode

Embracing Innovation and Generational Stories with Kevin Reilly Jr.

To kick off Season 5 of the Digital and Dirt podcast, Ian sat down with Kevin Reilly Jr., Executive Chairman of Lamar Advertising, for a conversation focused on Lamar's innovative spirit and to share compelling stories from the company's rich generational history. To learn more about this episode check out Lamar’s blog linked here!
00:00 - 10:19 Introducing Kevin Reilly Jr. and Lamar Background
10:30 - 14:24 Sean and Kevin - Lamar Brothers
14:28 - 16:40 Choosing To Work For Your Dad, Kevin
16:46 -19:38 Hurricane Duty
20:08 - 24:59 Digital Billboard Decision
25:10 - 30:06 Is Consolidation Key?
30:10 - 31:01 Energy Saving & Risk
31:15 - 35:52 Kevin Reilly Jr. Passion
35:39 - 40:13 Transitioning with Your Brother
40:20 - Public Company and Who Lamar Is
46:11 - 48:13 Wrap Up and What's Next

Next Episode

A Passion for Multicultural Insights and Transformative Leadership in Out of Home: Claudia Damas Joins the Digital and Dirt Podcast

In Episode 3 of this season's Digital and Dirt podcast, Ian is joined by Claudia Damas, CEO of Altermark, to discuss multicultural insights and her leadership role in the Out of Home industry. To learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/claudia-damas
00:00 - 10:50 Introducing Claudia Damas & Getting Started
10:58 - 13:54 Multicultural Division Launch
14:00 - 21:02 The Latin Culture
21:09 - 23:58 The Caribbean and Latin America
24:05 - 33:31 Transition from WPP to Altermark
33:36 - 35:45 Photography and Videography Within OOH
35:58 - 37:57 Advice to Publishers and Agencies
38:07 - 42:55 Advice to Males and Females Working In OOH