Disrupting the Digital Norms by Utilizing Technology in Sports with Jennifer Prince

06/07/23 • 50 min

In Episode 14 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Prince, the first-ever Chief Commercial Officer for the Los Angeles Rams, to discuss her efforts to leverage her digital experience within the sports industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/jennifer-prince
Podcast Breakdown
00:00 - 11:00 Meet Jennifer Prince
11:27 - 22:00 Twitter and the Los Angeles Rams
22:00 - 29:00 Content Creation
29:00 - 35:00 Virtual Experience
35:00 - 46:00 Women in Tech and Sports
46:00 - 50:00 Your Network at work

Previous Episode

Unlocking Brilliance about Personal Branding and Likeability with Dr. Tommy Karam

In Episode 13 of this season’s Digital and Dirt podcast, Ian welcomes Dr. Tommy Karam, Distinguished Instructor at Louisiana State University (LSU), to discuss the impact of likeability on personal branding. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - programmatic.lamar.com/posts/dr-tommy-karam
00:00 - 05:26 Introducing Tommy Karam
05:30 -09:06 Evolution of Athletes & Brands
09:15 - 15:07 NIL
15:23 - 16:23 Olivia Dunne
16:51 - 22:37 Influencer Evolution
24:37 - 27:37 Personal Branding
27:47 - 29:02 What LSU Has To Offer
29:08 - 37:52 Tommy's Experience With Shaq
37:58 - 49:30 How They're Perceived- Default Look
49:40 - 54:31 Importance of The Brand - How You Interact

Next Episode

Brewing Success: Blending Brand Building and Performance Marketing in the Appliance Industry with Maria Colon

Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/maria-colon
Podcast Breakdown
00:00 - 04:15 Meet Maria Colon
04:15 - 08:00 Background
08:00 - 11:00 Brand Building
11:00 - 16:00 De'Longhi Group
16:00 - 18:30 Coffee Culture
18:30 - 24:00 Branding Coffee and finding the foodies
24:00 - 30:00 The machine
30:00 - 37:00 Marrying OOH with digital measurement
37:00 - 43:00 Brad Pitt and closing