Brewing Success: Blending Brand Building and Performance Marketing in the Appliance Industry with Maria Colon
06/14/23 • 43 min
Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/maria-colon
Podcast Breakdown
00:00 - 04:15 Meet Maria Colon
04:15 - 08:00 Background
08:00 - 11:00 Brand Building
11:00 - 16:00 De'Longhi Group
16:00 - 18:30 Coffee Culture
18:30 - 24:00 Branding Coffee and finding the foodies
24:00 - 30:00 The machine
30:00 - 37:00 Marrying OOH with digital measurement
37:00 - 43:00 Brad Pitt and closing
Join Ian in Episode 15 of this season's Digital and Dirt podcast as he welcomes Maria Colon from De'Longhi Group, where they discuss the power of brand building in a data-driven market, the transition from hardware to software industries, and the art of blending brand love with performance marketing to create exceptional consumer experiences and capture demand. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/maria-colon
Podcast Breakdown
00:00 - 04:15 Meet Maria Colon
04:15 - 08:00 Background
08:00 - 11:00 Brand Building
11:00 - 16:00 De'Longhi Group
16:00 - 18:30 Coffee Culture
18:30 - 24:00 Branding Coffee and finding the foodies
24:00 - 30:00 The machine
30:00 - 37:00 Marrying OOH with digital measurement
37:00 - 43:00 Brad Pitt and closing
Previous Episode
Disrupting the Digital Norms by Utilizing Technology in Sports with Jennifer Prince
In Episode 14 of this season’s Digital and Dirt podcast, Ian welcomes Jennifer Prince, the first-ever Chief Commercial Officer for the Los Angeles Rams, to discuss her efforts to leverage her digital experience within the sports industry. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here - https://programmatic.lamar.com/posts/jennifer-prince
Podcast Breakdown
00:00 - 11:00 Meet Jennifer Prince
11:27 - 22:00 Twitter and the Los Angeles Rams
22:00 - 29:00 Content Creation
29:00 - 35:00 Virtual Experience
35:00 - 46:00 Women in Tech and Sports
46:00 - 50:00 Your Network at work
Next Episode
Discovering Bermuda’s Culture and Connection with Jamari Douglas
In Episode 16 of this season’s Digital and Dirt podcast, Ian welcomes Jamari Douglas, Vice President of Marketing, PR, and Communications at the Bermuda Tourism Authority. To learn more about this episode check out Lamar’s blog linked here - programmatic.lamar.com/posts/jamari-douglas
Podcast Breakdown
00:00 - 05:00 Meet Jamari Douglass
04:30 - 06:30 Japan
06:30 - 14:00 Bermuda Life and Culture
14:00 - 22:00 Allure of Bermuda Tourism
22:00 - 27:30 Best Time/Holidays during the year
27:30 - 30:00 After Graduation
30:00 - 38:00 Challenges and authenticity
38:00 - 49:00 Types of Media Usage
49:00 - 54:00 OOH and Storytelling
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