Top 10 PR Questions

08/03/23 • 28 min

Designer Discussions : Remodeling Business Marketing

We cover the top 10 PR Questions . . .

Do I need an agency or publicist? (1:02)
What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)
What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)
What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (7:20)
How do I get brand partnerships? (9:05)
How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (11:50)
How do I get a print placement in a national magazine? (13:19)
How can I ensure that my design projects are portrayed accurately and positively in media coverage? (16:26)
How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (19:22)
How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets? (24:08)

Past Episodes Referenced:
https://www.designerdiscussions.com/episodes/episode-15-do-you-need-a-publicist

https://www.designerdiscussions.com/episodes/episode-42-how-designers-can-make-brand-partnerships-work-for-them
https://www.designerdiscussions.com/episodes/episode-69-how-to-get-found-by-the-media
https://www.designerdiscussions.com/episodes/episode-85-brand-partnerships-through-the-one-room-challenge

If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-94-top-10-pr-questions

Transform your marketing with Designer Discussions Academy. In weekly face-to-face sessions, we equip busy business owners with cutting-edge PR strategies, marketing insights, and time-saving tools to not just work in your business, but on your business. Join us to outshine competitors and elevate your business.
Join us for our weekly live sessions and workshops: https://www.designerdiscussionsmarketing.studio/pages/academy
Designer Discussions is an educational interior design podcast on marketing, PR and related business topics. We also provide in-depth, actionable products in the Marketing Studio including time-saving templates and guides to help design professionals grow their businesses.

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

We cover the top 10 PR Questions . . .

Do I need an agency or publicist? (1:02)
What types of media placements should I focus on to maximize the impact on my brand's visibility? (3:01)
What are some practical ways to build relationships with media contacts and journalists without paying for PR services? (5:09)
What are the essential elements of a compelling pitch that can capture the interest of editors and journalists? (7:20)
How do I get brand partnerships? (9:05)
How do I stay up-to-date with the current trends and topics that the media is interested in covering within the interior design industry? (11:50)
How do I get a print placement in a national magazine? (13:19)
How can I ensure that my design projects are portrayed accurately and positively in media coverage? (16:26)
How do I measure the success of my PR efforts in terms of media coverage and its overall impact on my business? (19:22)
How can I best support my own PR efforts to increase the likelihood of getting featured in media outlets? (24:08)

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Previous Episode

10 Common Video Marketing Mistakes

Video is King, and there is no better way to elevate your design business. We cover the top 10 mistakes and tips on improving your videos.

Choosing a Poor-Quality Video Production (01:12)
Not Having A Defined Story (02:14)
Targeting the Wrong Audience (03:19) – Marketing Studio Link (03:32)
Creating Extra Long and Boring Videos (04:06)
Not Having a Call-to-Action (CTA) (06:12)
Neglecting SEO (06:50)
Forgetting the Captions and Sub-titles (07:27)
Overdoing Your Sales Pitch (08:52)
Not Using Metrics to Track Progress (09:48)
Adding Too Many Messages in a Single Video (11:24)

Past Episodes Referenced:
Episode 29: Reels & TikTok Short Format Video Tips
https://www.designerdiscussions.com/episodes/episode-29-reels-and-tiktok-short-format-video-tips-for-interior-designers
Episode 33: Elevate your business through video https://www.designerdiscussions.com/episodes/episode-33-video-marketing-tips-for-interior-designers
Episode 62: Video SEO
https://www.designerdiscussions.com/episodes/episode-62-video-seo-tips-for-designers
Episode 73: The Power of Analytics
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-93-10-Common-Video-Marketing-Mistakes

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY

Next Episode

Top 10 Marketing Questions

Do you want more incoming calls for new clients? Or do you want better clients? We cover the top 10 Questions about marketing designers and remodelers are asking.

Who is my target market? (01:03)
How can I reach my target market? (02:10)
How can I convince customers to buy my product or service? (03:12)
Who are my competitors? (04:47)
How do customers perceive my brand? (06:00)
How can I make my business more visible online? (07:18)
How are customers finding my business? (08:17)
Why are customers visiting my website but not purchasing my products? (09:12)
How do I create an effective marketing plan? (10:29)
What should I do next? (11:04)

Episodes referenced:
Episode 24: Developing a Winning Marketing & PR Plan Strategy for 2022
https://www.designerdiscussions.com/episodes/episode-24-developing-a-winning-marketing-and-pr-strategy-for-2022
Episode 73: The Power of Analytics
https://www.designerdiscussions.com/episodes/episode-73-the-power-of-analytics
Episode 76: Developing a Winning Marketing & PR Plan Strategy for 2023
https://www.designerdiscussions.com/episodes/episode-76-developing-a-winning-marketing-and-pr-strategy-for-2023
Outline Workbook for Client Avatar:
https://www.designerdiscussionsmarketing.studio/store
If you would like to get the links and show notes for this episode, click on the link below:
https://www.designerdiscussions.com/episodes/episode-95-Top-10-Marketing-Questions

Download our FREE Client Avatar Guide https://designerdiscussionsmarketing.studio/store.

Designer Discussions is a partnership of three experts: Jason Lockhart, CEO of KABMS; Maria Martin, founder of DesignAppy; and Mirjam Lippuner, founder of Get Ink DIY