Merkle & Digital Pi Leadership Share New Details On Merger

02/19/20 • 25 min

B2B marketers today are wrestling with the complexity of integration, according to Michael McLaren, Global CEO of the B2B Group at Merkle. Organizations are thinking beyond individual point solutions, and are looking at how technology, data and content can help develop more holistic experiences. That is why he believes merging with consultancy Digital Pi is a natural fit. During this special sit-down with editorial director Andrew Gaffney, Michael and Digital Pi's Ryan Vong discuss:

The state of the martech space and new trends that are influencing it most;
New realities of B2B buying committees and how they're impacting marketing best practices; and
How the two companies plan to collaborate to better serve B2B organizations of all sizes.

The state of the martech space and new trends that are influencing it most;
New realities of B2B buying committees and how they're impacting marketing best practices; and
How the two companies plan to collaborate to better serve B2B organizations of all sizes.

Previous Episode

Tackling ABM FAQs With Triblio’s Andrew Mahr

As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?

The company recently launched its “Ask an ABM Expert” series and we had a chance to sit down with Andrew to chat about all things ABM and the series itself. During our conversation, he shares:

Frequently asked questions he gets from today’s ABM practitioners;
Common challenges, such as alignment, content production and orchestration as a whole; and
His advice on how B2B organizations can achieve organizational alignment.

Whether you’re an ABM veteran or just starting out, this is a conversation you don’t want to miss.

Next Episode

Combatting Digital Fatigue With Tactile Marketing

We get it, everyone’s inboxes are flooded with webinar and virtual event invitations. So how do you stand out from competitors in a way that wows audiences and generates the engagement you’d expect from a physical event? Tactile marketing is the key (and we know from personal experience!).

For this year’s B2B Sales & Marketing Exchange online experience, Demand Gen Report partnered with PFL to send attendees swag boxes filled with goodies to get people excited for the event. We sent more than 1,200 personalized packages to their homes and saw an outstanding 70% attendance rate! Plus, our attendees raved about the kits, sharing pictures online and engaging with us.

In this episode, our Editorial Director Andrew Gaffney sits down with Nick Runyon, CMO of PFL, to discuss the planning behind the box and how we brought it to life. They also discussed: