Dealer Process Secrets

Philip J. Cheatham

Welcome to "Dealer Process Secrets," your essential podcast for mastering the complexities of the dealership industry. Hosted by Philip Cheatham alongside his seasoned co-hosts, Sterling Brown & Jose Fulgencio, this hour-long show dives deep into the strategies that elevate ordinary dealerships into extraordinary market leaders.
Each episode is a dynamic exploration of both innovative sales floor tactics and high-level executive strategies. Philip, Jose, and Sterling leverage their diverse expertise to deliver insights that not only enhance sales and operational efficiency but also transform dealership culture and customer satisfaction.
Tune in to transform your professional approach with actionable insights that are immediately applicable. If you value the perspectives and strategies discussed, please support us by leaving a review and considering how our tailored services at Central Desking could benefit your business operations. Your feedback helps us grow and continue delivering top-tier content tailored for dealership success. Subscribe, engage, and let us help you turn industry secrets into your competitive edge. Join us on "Dealer Process Secrets" and be part of redefining success in the automotive industry.
Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
get 10% off at our sponsor shop where you can get stuff for your car or to give to your customers https://mycarstuff.shop/

All episodes

Best episodes

Seasons

Top 10 Dealer Process Secrets Episodes

Goodpods has curated a list of the 10 best Dealer Process Secrets episodes, ranked by the number of listens and likes each episode have garnered from our listeners. If you are listening to Dealer Process Secrets for the first time, there's no better place to start than with one of these standout episodes. If you are a fan of the show, vote for your favorite Dealer Process Secrets episode by adding your comments to the episode page.

Season 4, Episode 26: The Perfect F+I Process Part 2: An Inside Look

Dealer Process Secrets

06/11/24 • 106 min

Send us a text

Discover how painting vivid pictures at every step of the process can transform customer interactions and enhance engagement. From advanced negotiation tactics to customer engagement techniques, Philip, Brian, and Sterling share their secrets to making complex financial products relatable and understandable. They illustrate how creating compelling narratives around each product can boost customer satisfaction and increase profitability.

Learn how to:

Paint clear and compelling pictures of each F+I product, making them relatable and easy to understand for customers.

Use storytelling to highlight the value and benefits of financial products.

Implement advanced negotiation tactics that prioritize customer trust and transparency.

Engage customers effectively throughout the F+I process, from initial presentation to final agreement.

Whether you're looking to boost customer satisfaction or increase profitability, this episode is packed with actionable insights and expert advice. Don’t miss out on learning from the best in the business!

Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance! https://www.facebook.com/profile.php?id=100060243223598
Dive into Success: Stream 'Dealership Process Secrets' Audiobook for Free! https://www.philipcheatham.com/optin1605827423969
Gain an Edge with Philip Cheatham: Dive into Articles Packed with Expert Insights and Proven Strategies for Automotive Excellence! https://www.theautomotivesoftware.com/optin1605824562615

Your reviews fuel our show! If you love diving into the

Support the show

Your reviews fuel our show! If you love diving into the world of automotive excellence with a touch of humor, please take a moment to leave us a review. Follow 'Dealer Process Secrets' to stay updated with all our engaging content and keep the insights rolling in!

Season 2, Episode 12: F+I Superheroes - The Unsung Heroes of Auto Sales

Dealer Process Secrets

06/12/21 • 39 min

Send us a text

Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In Season 2, Episode 12, Philip Cheatham returns to lead an engaging discussion on the pivotal role of Finance and Insurance (F+I) professionals in the automotive sales industry. Dubbed as 'F+I Superheroes,' these specialists are crucial in driving dealership profitability and customer satisfaction. This episode, streamed live on Clubhouse, celebrates their expertise, highlights the unique challenges they face, and explores the skills that set top performers apart. Tune in to gain a deeper appreciation of these essential players in the auto sales process and learn how their contributions shape the success of dealerships.

Support the show

Season 2, Episode 14: Always Be Learning - The Key to Continuous Improvement

Dealer Process Secrets

06/29/21 • 22 min

Send us a text

Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Dive into the importance of lifelong learning in Season 2, Episode 14, streamed live on Clubhouse. This episode explores how adopting a mindset of continuous learning can dramatically enhance personal and professional growth. Join the discussion as industry experts share their experiences and strategies for staying ahead in an ever-evolving world, emphasizing the benefits of consistently updating skills and knowledge. Whether you're looking to advance in your career, adapt to new technologies, or simply enrich your life, this episode provides valuable insights on why you should always be learning.

Support the show

Season 4, Episode 24: Pro Notes: The Path to F+I Excellence

Dealer Process Secrets

06/05/24 • 46 min

Send us a text

Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Join hosts Philip Cheatham, Sterling Brown, and Brian Steele in this insightful episode of the "Dealer Process Secrets" podcast as they delve into "Pro Notes," a groundbreaking process invented by Philip for achieving advanced success in the F+I sector. In this episode, they uncover how "Pro Notes" can help F+I professionals work under less pressure, incrementally increase their skills, and track and monitor their success like industry pros. Learn how to transform your approach to F+I with this innovative system that promises to refine your techniques, enhance your performance, and ensure sustained growth in your dealership career. Whether you're a seasoned F+I manager or just starting, this episode is packed with valuable strategies to elevate your expertise and boost your results. Don't miss out on these expert insights that could revolutionize your F+I operations.

Support the show

Season 4, Episode 10: Crossing the Digital Chasm: Embracing Ai in the Automotive Industry

Dealer Process Secrets

03/02/24 • 86 min

Send us a text

Philip Cheatham takes the lead with a compelling narrative on the importance of being an innovator within the technology adoption lifecycle, particularly emphasizing the critical phase of 'crossing the chasm.' He argues that early adoption and innovation are key to leveraging AI technologies like ChatGPT to enhance dealership operations, customer engagement, and ultimately, sales. Cheatham's insights offer a unique perspective on navigating the challenges and opportunities presented by AI, urging dealerships to embrace change proactively.

Brian Steele and Sterling Brown contribute to the conversation with their own experiences and viewpoints, creating a rich dialogue on how AI and technological advancements can transform the automotive sales process. They discuss practical applications of AI in the dealership environment, from personalized customer interactions to streamlined operations and predictive analytics.

The episode is a clarion call to the automotive industry to not get left behind in the digital revolution. The hosts emphasize the need for a strategic approach to technology adaptation, one that not only embraces AI and ChatGPT but also anticipates future trends to maintain competitiveness and relevance in an increasingly tech-driven world.

Through engaging discussions, expert insights, and practical advice, Season 4 Episode 10 of "Dealer Process Secrets" equips viewers with the knowledge and inspiration to navigate the adventure of AI and technology in the automotive industry.

Stay Ahead of the Curve: Follow 'Dealer Process Secrets' on Facebook for Exclusive Insights and Tips to Boost Your Dealership's Performance!

Support the show

Season 2, Episode 1: Creative Leadership and Community Engagement with Dusty Sutherland on Clubhouse

Dealer Process Secrets

03/15/21 • 119 min

Send us a text

Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Kick off Season 2 of our podcast with a standout episode from one of our Clubhouse sessions featuring Dusty Sutherland. Dive into an overload of creativity and leadership as Dusty shares his innovative strategies for building personal brands within a dealership. Learn how his unique marketing ideas, from salespeople creating their own signature burgers to using cardboard cutouts and lawn signs, help build a local following that translates into increased car sales and a beloved community presence. This session, rich with lively discussion and insightful contributions from various guests, also offered top book recommendations for anyone looking to enhance their leadership skills and business savvy.

Support the show

Season 1, Episode 20: Perfecting the Pitch: Why Your 2nd Face/T.O. Process Falls Short

Dealer Process Secrets

01/25/21 • 18 min

Send us a text

Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
In Episode 20 of "Dealer Process Secrets," Philip Cheatham, Brian Steele, and Sterling Brown dissect why the 2nd Face/T.O. (Turn Over) process often fails to meet expectations in many dealerships, and how you can drastically improve it. This insightful discussion covers the top three reasons behind the shortcomings of this crucial sales step and provides expert strategies to enhance its effectiveness. Whether it’s refining communication techniques, improving customer interaction, or optimizing sales tactics, this episode offers valuable tips to refine this process. Tune in to learn how to turn these pivotal moments into opportunities for closing deals more effectively and boosting your dealership’s success.

**Hashtags:** #DealerProcessSecrets #AutoSales #SalesProcess #CustomerEngagement #SalesImprovement #DealershipSuccess

Support the show

Season1, Episode 19: The Elite Follow-Up Strategy: What Top Dealerships Do Differently

Dealer Process Secrets

01/20/21 • 23 min

Send us a text

Transform Your Sales Floor: Explore Central Desking's Daily Desk—Game-Changing Gamification and Ultimate Follow-Up Await! Click to Elevate Your Team's Performance! https://www.centraldesking.com/home1
Level Up with Philip Cheatham: Drive Transformation in Your Dealership with Expert Insights. Click to Connect and Propel Your Business Forward! https://app.minnect.com/expert/PhilipCheatham
Discover the follow-up techniques that set top-performing dealerships apart in Episode 19 of "Dealer Process Secrets." Join hosts Philip Cheatham, Brian Steele, and Sterling Brown as they reveal the specialized follow-up processes that elite dealerships execute consistently to maintain high customer satisfaction and repeat business. Learn how these strategies enhance customer engagement, drive sales, and foster long-term loyalty. Whether you're looking to refine your current methods or implement new practices, this episode provides actionable steps to elevate your dealership's follow-up game starting today. Don’t miss out on these industry secrets that could transform your approach and boost your performance.

Support the show

Season 5, Episode 15: Rising to the Challenge: Leadership Essentials for New Sales Managers

Dealer Process Secrets

08/27/24 • 47 min

Send us a text

Unlock the ultimate in dealership swag at www.mycarstuff.shop! As a proud sponsor of "Dealer Process Secrets," we offer a wide range of high-quality merchandise perfect for your customers or yourself. From stylish apparel to premium accessories, elevate your dealership's brand with items that impress. Shop now and discover the best in automotive swag!

In Season 5, Episode 15 of the "Dealer Process Secrets" podcast, hosts Philip Cheatham, Sterling Brown, and Jose Fulgencio dive into the critical topic of leadership for new sales managers. They explore the often-overlooked aspect of promoting individuals into leadership roles without providing the necessary training to succeed. The episode discusses the common assumption that leadership skills are innate and how this mindset can lead to gaps in effectiveness when promoting from within. The trio shares insights on how dealerships can better prepare new sales managers for their roles by offering comprehensive leadership training, emphasizing the importance of nurturing these skills early on to create a more competent and confident management team.

Support the show

Season 5, Episode 18: Fraud Exposed: Spotting Scams Without Sacrificing Profits!

Dealer Process Secrets

09/18/24 • 64 min

Send us a text

In Dealer Process Secrets Season 5, Episode 18, Philip, Sterling, and Jose tackle the growing threat of fraud in the dealership world. They share firsthand stories of how fraud can slip through the cracks and reveal the key red flags every dealer needs to spot. While discussing essential preventative measures that can safeguard your business, the hosts emphasize the fine line between being cautious and losing focus on profitability. They dive into how being overly wary of fraud can sometimes pull you away from critical profit-making activities, but also explain why staying vigilant is absolutely crucial. Tune in to learn how to protect your dealership from scams without compromising on your bottom line!

Support the show

Show more best episodes

FAQ

How many episodes does Dealer Process Secrets have?

Dealer Process Secrets currently has 121 episodes available.

What topics does Dealer Process Secrets cover?

The podcast is about Car, Training, Strategies, Marketing, Management, Auto, Podcasts, Automotive, Sales, Business, Industry, Innovation, Trends and Careers.

What is the most popular episode on Dealer Process Secrets?

The episode title 'Season 3, Episode 1: F+I Pay Structures: Insights from a Facebook Query' is the most popular.

What is the average episode length on Dealer Process Secrets?

The average episode length on Dealer Process Secrets is 52 minutes.

How often are episodes of Dealer Process Secrets released?

Episodes of Dealer Process Secrets are typically released every 5 days, 4 hours.

When was the first episode of Dealer Process Secrets?

The first episode of Dealer Process Secrets was released on Oct 10, 2020.

Show more FAQ

Dealer Process Secrets

Philip J. Cheatham

Top 10 Dealer Process Secrets Episodes

FAQ

How many episodes does Dealer Process Secrets have?

What topics does Dealer Process Secrets cover?

What is the most popular episode on Dealer Process Secrets?

What is the average episode length on Dealer Process Secrets?

How often are episodes of Dealer Process Secrets released?

When was the first episode of Dealer Process Secrets?

Comments