#53 – Conversion Funnel Optimization Tactics For Any Website

11/21/23 • 34 min

In this episode of the CRO Live Hour podcast, hosts Khalid and Simbar dive into the world of funnel optimization, shedding light on its pivotal role for online businesses. They break down the process of identifying key bottlenecks and friction points in a conversion funnel, emphasizing the critical nature of addressing these issues for improved user experience and increased conversions.
The hosts also explore the unique challenges and strategies involved in mobile conversion optimization, recognizing the growing prevalence of mobile devices. To guide businesses on the right path, Khalid and Simbar share insights into common mistakes made during funnel optimization and offer practical advice on avoiding them. Tune in to discover how businesses can seamlessly optimize their funnels to create a cohesive experience across various platforms, ensuring a smoother journey for users and ultimately boosting success in the online landscape.

QUESTION — Have a question about e-commerce Conversion Optimization, A/B Testing, User Research, Marketing, or Anything Else? Post in the comments section of this video!
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#52 – CRO Strategy vs. CRO Tactics

In this insightful episode of CRO Live Hour, hosts Khalid and Simbar explore the distinctions between strategic and tactical CRO, providing a clear understanding of how these approaches differ and complement each other. Here are some of the questions answered in this podcast:

What is the difference between strategic and tactical CRO?
Could you share a real-world example where you combined strategic planning and tactical execution to improve conversion rates significantly?
How do you define the key goals of strategic CRO, and how do these goals differ from the objectives of tactical CRO efforts?
When it comes to CRO, what should businesses prioritize first: developing a strategic roadmap or implementing tactical changes?
How can businesses align their overall business goals with their CRO strategies, and how do tactical decisions fit into this alignment process?

Whether you're a CRO enthusiast or a business professional seeking to enhance conversion rates, this episode offers actionable insights to elevate your CRO strategies.

Next Episode

#54 – Post-BFCM Experimentation Strategies

Join hosts Khalid and Simbar in this insightful episode of CRO Live Hour as they take a deep dive into post-Black Friday and Cyber Monday experimentation strategies. The hosts discuss the challenges and opportunities that arise for businesses in the aftermath of the busy shopping weekend. They explore innovative experimentation techniques, data-driven approaches, and case studies that shed light on successful post-BFCM strategies employed by leading e-commerce businesses.

CRO Live Hour - #53 – Conversion Funnel Optimization Tactics For Any Website

Transcript

[00:00:00] Khalid: So Simba, how's life? How is everything? I mean, It's a new, completely new look for Simba. You gotta tell the story. What convinced you to shave off your hair?

[00:00:11] Simba: I've always wanted to shave my hair off, like to remain like with no hair. It's like there was a way to make sure that like I don't grow hair.

[00:00:19] I would go for it because for me I think it's good but my wife hates it. She doesn't like t