The power of storytelling in marketing and sales

Explicit content warning

08/15/19 • -1 min

CredoCast Marketing Consultants and Agencies | Credo

https://getcredo.com/wp-content/uploads/2019/08/The-power-of-story-in-sales.mp3

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?

We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of this.

If you’ve experienced this, then today’s episode is for you. If you’re not telling relevant stories to your prospects, then you’re going to have way worse close rates than when you are. I promise.

The post The power of storytelling in marketing and sales appeared first on Credo.

https://getcredo.com/wp-content/uploads/2019/08/The-power-of-story-in-sales.mp3

Have you ever been speaking with a prospective customer but along the way they started disengaging or not really understanding what you are talking about?

We often think that sales and marketing are about directly explaining what it is we do in technical terms. Digital marketers are especially guilty of this.

The post The power of storytelling in marketing and sales appeared first on Credo.

Previous Episode

The three most common reasons why marketing firms get fired

https://getcredo.com/wp-content/uploads/2019/08/3-reasons-why-marketing-firms-get-fired.mp3

One question I’ve been asked a few times is why marketing firms get fired. And really, it’s not super complicated but what I’ve observed over the last few years is that there are three main reasons.

And in this episode, I talk about the three most common in order which are:

Failure to communicate effectively
Failure to deliver on time
Failure to get results

I also mention at the end that if you’re struggling to get prospects into your sales funnel and then close them, then I have an opportunity for you to work with me directly to help you do this. Get in contact with me for more information if you’re interested – [email protected].

The post The three most common reasons why marketing firms get fired appeared first on Credo.

Next Episode

How to sell services work that partners deliver

https://getcredo.com/wp-content/uploads/2019/10/How-to-sell-services-and-have-others-deliver-them-Credo-Podcast.mp3

Are you constantly being asked for services that you don’t offer but do not have a great place to send them? If so, then this episode is for you.

In it, I unpack the different ways you can sell services that your agency doesn’t offer while also being transparent with your client and making more money for your agency if you do it right.

If you’re trying to close more consulting clients, check out our free guide to it – https://getcredo.com/sales-framework/