Creative DLC: Diary Of A Music Manager

Being a 'creative' myself, I've often found that creating art and building a campaign around it have been completely different skillsets.

Since starting E'XVI, I've had a number of questions about how to build a campaign by musicians & artists - There is no 'perfect' answer. Instead, I've created a perspective model of the very basics to keep you on track with the purpose of the project and what the next steps are. I've named this the Project Circle Model.

When you want to share your art with the world, ask yourself these questions:

---1. Why did you start this creative project? Define the purpose.

---2. How will this creative project take shape? Define the project.

---3. Where do you want this project to be? Locate Destinations.

---4. What do these destinations need? What do you need? Build Assets.

---5. When do you want to do the above (what order)? Build Narrative.

---6. Results - Access each part. Improve. Repeat.

I welcome any feedback and thoughts to this and I hope this is something that brings value to artists looking to execute the project as true to the purpose as possible. Thank you!

Creatives in Quarantine & Artists in Isolation:

Look after yourself & close ones before anything else.
Don't feel guilty about lack of productivity in isolation.
If you feel like creating content, any content is good to add to the community.
Video content for artists has much higher traction as there is a demand for indulgent media as escapism.
If you are unsure what to do, reflect on your 'why' and come back swinging.
You are already doing so much by staying home.
Be safe all and we will beat this soon x

#coronavirus #covid19 #safe #quarantine #isolation #virus #music #artist #why #reflect #escape #find #peace #certainty #help

---Brits

Successes are a byproduct of alot of hard work, even if it is top heavy.

---Brexit

Your core audience are your priority, and they are likely to be family and friends nearby. If you have good stats to go abroad, get an agent and go tour!

--- 'Two Can Play At That Game' Gaming's

£116 billion per year industry provides direction for streamers and some insight into divergent ways to express art as a musician. Gaming is inwards, and music is outwards, but they both exploit the attention economy (that's not a bad thing!)

Any questions, queries, comments welcome. Thank you,

Insta: @endeavourxvi
Twitter: @endeavourxvi
Facebook: @endeavourxvi
Linkedin: www.linkedin.com/company/endeavour-xvi
Website: www.endeavourxvi.co.uk/

All views, advice and opinions are my own.

Weekly Endeavours Episode 3: A weekly video summary of all the insights, news and updates in the music & gaming world full of free advice for creatives from the last week.

--- Artists Making Friends with Brands

When a developing artist has already made waves amongst their friends and family, what else can they do apart from perform more? Aside from digital marketing, contextual partnerships by 'making friends with brands of similar value' can help cross-pollinate audiences.

--- Caffeine TV & Drake Partnership

Caffeine TV is a brand new streaming platform hitting the press with a partnership from Drake. Starting with Drake hosting rap battle event series, Caffeine TV aims to build content to rival the likes of Twitch, YouTube and Netflix all in one. Drake's influence has previously helped Twitch and Fortnite gain popular culture traction ('Permission'). One to watch

Any questions, queries, comments welcome. Thank you,

Insta: @endeavourxvi
Twitter: @endeavourxvi
Facebook: @endeavourxvi
Linkedin: www.linkedin.com/company/endeavour-xvi
Website: www.endeavourxvi.co.uk/

All views, advice and opinions are my own.

Creatives in Music 4: Making Friends with Brands
Quick message for early artists. If you are looking for creative route for growth outside of your current circle, find common values with other brands or identities and cross pollinate those audiences.

Just like when you make friends, teamwork and sponsors are the same - you find a common interest and share your love for it. Its all part of the journey!

Anything not authentic is obvious, so even if an audience looks big or tempting - approach at your own peril! Integrity over all IMO.